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Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

The Spark Growth team is back with another Spark Social Report. This week, WhatsApp has added a shopping button while Twitter launches its Fleets feature in Japan and updates its carousel ads. Keep reading for more social media news....

We’re back with another Spark Social Report by Spark Growth! This week, Snapchat launched “Sounds,” and Instagram released a set of monetized badges for creators to use during Live streams. Scroll to read more of this week’s social media news! ...

It's another week, which means another Spark Social Report by Spark Growth! This week, Facebook is supporting public health experts with its new vaccination campaign and users can now publish entire WordPress articles to their Twitter account. It’s a full week of social media updates so keep reading to learn more!...

We’re back with another week of social media news in Spark Growth’s Spark Social Report! This week, TikTok has imposed a ban on fasting apps and weight loss supplement-related ads, and Pinterest has rolled out “Story Pins.” Read the full article to learn more about what’s new on the top social media apps! ...