Spark Growth is a certified women-owned digital marketing agency that creates strategic brands and brings them to life online to deliver business results for clients.

Our Story

Elissa Liu and Andrew Fried co-founded Spark Growth in 2012, dually headquartered in New York and Toronto. The pair met at Deloitte, where they gained a deep understanding of what business leaders need to create a successful company as strategy and operations consultants. They leveraged this experience to form a new kind of marketing agency, one committed to delivering business results, not just vanity metrics.

As an agency, Spark Growth has grown and evolved over time, starting as a social media and website design agency, expanding to include a full suite of digital advertising services and email marketing, and then most recently focusing back on our core service offering, social media and content marketing for brand building and acquisition

In 2017, Andrew has joined an exciting new startup under the Walmart eCommerce umbrella and leads marketing for the new brand, Allswell. He continues to serve as Founding Partner Emeritus of Spark Growth and to provide invaluable counsel to the company while acting as its most vocal cheerleader. Since 2017, Spark Growth has been a 100% women-owned and led agency under Elissa Liu’s leadership.

In early 2018, Elissa and her team saw an opportunity to leverage findings generated by Spark Growth’s proprietary pattern recognition tool, called Social Intelligence Optimization. This technology allows us to collect, categorize and analyze datasets to help us make thoughtful social media decisions for our clients’ brands.

In addition, data showed that customers were more likely to engage with an individual leader or executive through social media than a brand, and as a result, the importance of executive digital presence was increasing. Thus, Influential Executive was born as a new division of the company, working alongside Spark Growth to complement and amplify a brand’s social presence by leveraging key leaders online.

Spark Growth Executive Team

We’re Values Driven

At Spark Growth, we bring six core values to all of our interactions with our clients and with one another. These values are deeply ingrained in everything we do, driving the way we hire new team members, coach and manage our team, identify clients who are a strong mutual fit, and manage client accounts.

Spark Growth Core Values - Strategic


Go beyond checking the boxes

Spark Growth Core Values - Inclusive


Be who you are

Spark Growth Core Values - Straightforward


Say what you feel

Spark Growth Core Values - Fired Up

Fired Up

Do what we do with passion

Spark Growth Core Values - Resourceful


Find the possibilities, not the problems

Spark Growth Core Values - Results Driven


Set aggressive but achievable goals, then measure and meet them

Accolades & Certifications


American Business Awards

Lauren Karasek, Executive of the Year Gold Winner

Spark Growth named Company of the Year

Emily Clinton, Marketer of the Year

Elissa Liu, Entrepreneur of the Year

BMS Winner of Best Business Services Website Award

Nonprofit Social Media Award Winner

Spark Growth is Women's Business Enterprise Canada Certified

What makes us different

We have a saying around here: “A Like doesn’t pay the rent.” Our strategy-driven approach drives real business value for our clients, and we set and achieve business goals, not vanity metrics. That’s why we guarantee our clients, if we don’t achieve the annual business goal we set together – what we call your “One Number,” we’ll work for free until we do.

Spark Growth iPad

Do we sound like your type of team?

We always follow back — let’s connect!