Our Story
Elissa Liu and Andrew Fried co-founded Spark Growth in 2012, dually headquartered in New York and Toronto. The pair met at Deloitte, where they gained a deep understanding of what business leaders need to create a successful company as strategy and operations consultants. They leveraged this experience to form a new kind of marketing agency, one committed to delivering business results, not just vanity metrics.
As an agency, Spark Growth has grown and evolved over time, starting as a social media and website design agency, expanding to include a full suite of digital advertising services and email marketing, and then most recently focusing back on our core service offering, social media and content marketing for brand building and acquisition
In 2017, Andrew has joined an exciting new startup under the Walmart eCommerce umbrella and leads marketing for the new brand, Allswell. He continues to serve as Founding Partner Emeritus of Spark Growth and to provide invaluable counsel to the company while acting as its most vocal cheerleader. Since 2017, Spark Growth has been a 100% women-owned and led agency under Elissa Liu’s leadership.
In early 2018, Elissa and her team saw an opportunity to leverage findings generated by Spark Growth’s proprietary pattern recognition tool, called Social Intelligence Optimization. This technology allows us to collect, categorize and analyze datasets to help us make thoughtful social media decisions for our clients’ brands.
In addition, data showed that customers were more likely to engage with an individual leader or executive through social media than a brand, and as a result, the importance of executive digital presence was increasing. Thus, Influential Executive was born as a new division of the company, working alongside Spark Growth to complement and amplify a brand’s social presence by leveraging key leaders online.
We’re Values Driven
At Spark Growth, we bring six core values to all of our interactions with our clients and with one another. These values are deeply ingrained in everything we do, driving the way we hire new team members, coach and manage our team, identify clients who are a strong mutual fit, and manage client accounts.
Strategic
Go beyond checking the boxes
Inclusive
Be who you are
Straightforward
Say what you feel
Fired Up
Do what we do with passion
Resourceful
Find the possibilities, not the problems
Results-Driven
Set aggressive but achievable goals, then measure and meet them
Accolades & Certifications
5 TIME WINNER
Nonprofit Social Media Award Winner
