About Spark Growth, a Health and Wellness Marketing Agency
Spark Growth was built on a passion for health and wellness.
Spark Growth is a health and wellness marketing agency in Toronto and New York. We grow regulated health and wellness brands through strategy, creative, paid media, and measurement, with the category and compliance expertise generalist agencies lack.
From our CEO’s dedication to fitness and longevity, to our team’s everyday balance, we practice what we preach.
And because we pair that lifestyle with a love for smart, creative marketing, we know how to connect wellness brands with the audiences who matter most. We don’t just market to them, we are them.
Fueling Growth
A thriving team fuels thriving brands. That’s why we prioritize physical and mental well-being with flexible work policies, wellness programs, and small-but-powerful habits like under-desk treadmills, outdoor walking breaks, and “walk and talk” calls. We bring that same energy to our clients, partnering with brands that share our values to help more people live healthier, better lives.
”We believe that a thriving team fuels thriving brands. By fostering a workplace that prioritizes well-being, we attract exceptional talent. Professionals who are energized, creative, and empowered to deliver their best strategic thinking and thoughtful care to every client project.
—Elissa Liu, CEO
Our Wellness DNA
Innovate to
find a way
We think outside the box to find growth marketing solutions and navigate challenges. Clients appreciate our resourceful approach to quickly and efficiently “find a way” to achieve their objectives.
Always be
curious
We’re always learning and staying up to date on the latest technology, features, and trends that can be taken advantage of. We encourage asking questions to dig deeper and to understand the nuances that inform the best possible answer.
Optimize to
drive KPIs
Our team at Spark Growth moves quickly and consistently, looking out for the big and small ways to optimize campaign and program performance, focusing on the most impactful metrics.
Live your
best life
We strongly encourage every team member to set personal and professional goals to live their best, balanced, energized life. Our policies and practices enable every team member to prioritize their mental and physical health.
We’re the central brain that makes the right connections for your brand.
The Right Strategy
We bring market trends, big picture innovations, data insights, and creative concepts aligned to goals.
The Right Technology
We deeply understand the healthcare digital tech landscape and have developed our own proprietary tools.
The Right Audiences
We define the right targeting on the right channels, leveraging strategies such as clinical, interest-based audiences, and NPI-lists.
The Right Partners
We bring best of breed partners and specialized content creators to complement our team.
The Right Strategy
We bring market trends, big-picture innovations, data insights, and creative concepts aligned to goals.
The Right Technology
We deeply understand the healthcare digital tech landscape and have developed our own proprietary tools.
We’re the central brain that makes the right connections for your brand.
The Right Audiences
We define the right targeting on the right channels, leveraging strategies such as clinical, interest-based audiences, and NPI-lists.
The Right Partners
We bring best-of-breed partners and specialized content creators to complement our team.
Now Running On Facts
And Feelings
AdSaltCreative is now part of the Spark Growth family.
By mixing our data-driven insights with AdSalt’s fresh, creative energy,
we spark vibrant, healthy brand conversations that connect across all media.
Proof in the work
Health and wellness brands choose Spark Growth for measurable growth, not vanity metrics. A few results from our work:
- FitVine Wine: an 80% increase in return on ad spend.
- Vitafol: 6.3 million impressions and a 2x lift in performance.
- iLook: 14x return on ad spend at a $1.73 cost per acquisition.
- A pharmaceutical brand: 40% year over year prescription growth and an industry award.
Explore more in our work.
Frequently asked questions
Who is Spark Growth?
Spark Growth is a health and wellness digital marketing agency with teams in Toronto and New York, focused on growing brands in women’s health, supplements, clean beauty, functional food, pharma, and medical device.
Who works on my Spark Growth account?
Senior specialists, not junior handoffs. Your account is led by experienced strategists who know the health and wellness space, the platforms, and the compliance landscape, and who stay close to the work from strategy through execution.
Where is Spark Growth located?
We have offices in Toronto and New York and work with brands across the United States and Canada.
Which industries does Spark Growth specialize in?
Women’s health and FemTech, supplements and nutrition, clean beauty and skincare, functional food and beverage, pharma and Rx, and medical device.
What is Spark Growth's approach to health and wellness marketing?
Audience first and measurement first. We start with a deep understanding of who is buying and what earns their trust, build every campaign around that, and tie the work to real business outcomes rather than vanity metrics.
What is a typical engagement with Spark Growth like?
Most engagements begin with a discovery and audit phase, then move into strategy, creative, and campaign execution, with regular reporting against your KPIs. You work with senior people on the account, not junior handoffs, and we operate as an extension of your team.
Can you run paid ads for supplements and regulated health products?
Yes. We have deep experience advertising supplements, nutraceuticals, and other regulated health categories across Meta and Google. We structure claims and creative to reduce the risk of disapprovals, though no agency can guarantee platform approval.