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It’s a widely known fact that using hashtags in your social media posts is an important factor in social media marketing. However, since hashtag best practices differ on each social platform, it can sometimes be confusing for brands to navigate how to use hashtags effectively across platforms. This article will highlight some of the hashtag tips we’ve learned based on our own observations, experience, and research! ...

These days, the world isn’t just dealing with the COVID-19 crisis, which in itself has had a devastating impact on society. We are also dealing with the crisis of systemic racism and police brutality, an issue that was catalyzed by countless deaths of Black people by the hands of the police, but more recently coming to a head after the murder of George Floyd. With the extreme number of crises accumulating in 2020, how do brands and marketers navigate using social media for crisis management?...

As a result of stay-at-home orders and social distancing measures that have been put in place due to the coronavirus pandemic, there has been an influx in people’s reliance on the digital space. As a digital marketing agency with a decade of experience, we will use our own expertise and observations to discuss how we think digital marketing services, best practices, and strategies are shifting due to the pandemic’s impact....

Particularly on Snapchat, where we find fewer brands are looking at ads in favor of Facebook and Instagram, there is a lot of misinformation spread online. We’ll be addressing some of this misinformation so you can better understand Snapchat ads, and give you real facts firsthand from an agency’s experience. Here are 3 myths that we will be debunking, followed by 3 tips to make the most out of the platform!...

As with everything digital, the world of digital marketing is constantly evolving. Marketing in today’s day and age is a bit more nuanced than the classic “Mad Men” era, when reading a few books on marketing made you the local expert. But don’t worry. The same digital landscape that enables such rapid change within the marketing industry also affords a plethora of media outlets and content formats to keep you up to date. Digital marketing podcasts, YouTube channels, and blogs are updated constantly to keep you one step ahead of the latest trends and tips. In fact, these online marketing resources can be so abundant that it can be overwhelming to know where to start. ...

With all the recent backlash against Facebook, brands and advertisers alike are wondering what impact it will have on their business. The good news is, the engagement is still there. Despite the trending #DeleteFacebook movement last month, Facebook still has unparalleled scale. In fact, in the wake of the scandal, most users haven't changed their privacy settings, advertisers are not leaving in droves, and engagement on the platform seems unchanged. Facebook is, however, overhauling their privacy settings, and this will impact how advertisers are able to target users....