fbpx

In 2021, brands who haven’t built an online presence yet need to get started immediately! Marketers can use digital channels to find new audiences, engage with existing customers, build brand reputation, and drive sales in ways that traditional marketing cannot compete with, particularly during the pandemic. These are just a few benefits, but in this article we’ll highlight more examples of why digital marketing is so important for brands....

Short-form videos have been dominating the social media scene lately, such as TikTok and Instagram Reels, and you’ve probably watched a fair number of them already if you’re a typical internet user. They’re instantly recognizable: Typically, they’re portrait-sized and recorded on mobile phones, ranging anywhere between 15 to 60 seconds long. In this article, we’ll be comparing the most popular short-form video platforms, which are TikTok, Instagram Reels, Snapchat, and YouTube Shorts. ...

2020 is (finally) almost over! First off, we’d like you to pat yourself on the back for surviving this year. The digital marketing landscape has transformed quite a bit due to 2020’s events, especially of course due to COVID-19, which made its impact on virtually every industry. So in light of the year’s end, we’ve taken a look at the trends from the past year and put together a list of our top predictions for digital marketing in 2021. ...

With all the recent backlash against Facebook, brands and advertisers alike are wondering what impact it will have on their business. The good news is, the engagement is still there. Despite the trending #DeleteFacebook movement last month, Facebook still has unparalleled scale. In fact, in the wake of the scandal, most users haven't changed their privacy settings, advertisers are not leaving in droves, and engagement on the platform seems unchanged. Facebook is, however, overhauling their privacy settings, and this will impact how advertisers are able to target users....

When every brand looks the same, do you follow suit or stand out? It all began with Silicon Valley startup brands who came of age, and wanted to be perceived as the big players that they now are in our lives. From Google, to PayPal, to Airbnb, this generation of companies grew from zero to hero at speeds completely unlike the mega brands before them. In the span of only a few years, these up-and-comers came to not only match, but in some cases eclipse, the cultural reputation of past goliaths such as Unilever, Sony and Nestle. EVERYBODY FALL IN LINE! pic.twitter.com/B9JU5nvpMu — OH no Type Co (@OHnoTypeCo) February 13, 2018 With that historic growth came a unique problem. Many of these brands started out with logos created at the hands of scrappy talent with scrappy strategic approaches. To become fully-evolved and established...

With recent data-powered performance results trending in favor of native advertising, display ads face a questionable future. Business Insider reported that native ads will drive 74 percent of ad revenue in the U.S. by 2021. In today’s digital space, the benefits of native advertising over display are becoming increasingly apparent. It’s easy to assume that the only reason native ads currently wield power is their ability to seamlessly blend into website content. While this is certainly an advantage, there’s a broader spectrum of factors boosting native’s relevance. We took a closer look and charted out 6 critical reasons why native advertising has, and will continue to, grab display’s revenue share:   1. Ad-Blocking According to a PageFair study, adblock usage grew 30 percent in 2016, resulting in 236 million desktop devices and 380 million mobile devices adopting adblock. This trend has played a...