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Digital Marketing Insights

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3 Reasons Your Digital Marketing Strategy Failed

By Digital Marketing Insights, Social MediaNo Comments

Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images.

However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don’t see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads.

Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead!

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April 27, 2024
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Strategic Digital Marketing Storytelling

By Digital Marketing Insights, Social MediaNo Comments

What story are you telling about your brand? Digital marketers have many tools at their disposal, whether it’s different social media platforms or the format they use, such as a single image post or a video.
To make your brand stand out from the competitors, it’s important to master the art of strategic storytelling to engage your audience and create meaningful connections with your potential customers.

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March 28, 2024
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Beyond Trends: Crafting A Timeless Marketing Strategy For Sustainable Growth

By Digital Marketing Guide, Social MediaNo Comments

Across all social media platforms, content trends that go viral garner a lot of attention, both in terms of visibility and other engagement metrics such as “likes.” However, is building a company’s social media presence by solely focusing on trending topics the best way to go? We share insights into ways you can balance your social media content between short-term “viral” topics with content that contributes to sustainable business growth. 

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March 28, 2024
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A Strategic Approach To Your Social Media Content Mix

By Digital Marketing Guide, Social MediaNo Comments

Digital marketers, you most likely have a plan for what to share on your brand’s social media accounts, but how in-depth is your content mix and do you set specific percentages to specific topics? Your content mix defines your social media presence and how your audience views and interacts with your brand. It’s an important component of your overall digital marketing strategy. For the purposes of this article, we’ll focus our attention on organic content that is shared on your company’s social media properties.

Keep reading to learn more about how to create a social media content mix that helps you reach your business objectives!

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February 28, 2024
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Which Short-Form Video Apps Should Brands Use?

By Digital Marketing Insights, Social MediaNo Comments

Short-form videos have been dominating the social media scene lately, such as TikTok and Instagram Reels, and you’ve probably watched a fair number of them already if you’re a typical internet user. They’re instantly recognizable: Typically, they’re portrait-sized and recorded on mobile phones, ranging anywhere between 15 to 60 seconds long. In this article, we’ll be comparing the most popular short-form video platforms, which are TikTok, Instagram Reels, Snapchat, and YouTube Shorts. 

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February 24, 2024
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Should Brands Post About Their Company Culture On Social Media?

By Digital Marketing Guide, Digital Marketing Insights, Social MediaNo Comments

When creating social media strategies, we often separate content into different topic pillars or buckets. For example, educational content, branded content, and thought leadership content. These are high-level groupings that are common across many brand accounts on social media.

Another topic is company culture — what goes on behind the scenes at a workplace that the average social media user may not know about. Should brands post about their company culture? And if so, what are some good examples? If you’re a digital marketer, read on to learn more and get tips from our social media experts!

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January 29, 2024
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Promoting Your Executive on Your Company Social Media Page

By Digital Marketing Guide, Social MediaNo Comments

One of the most underutilized digital marketing strategies is executive social media. Marketers who are able to successfully position their company’s executives as thought leaders reap the benefits, such as increased brand awareness, lead generation opportunities, credibility building, and more. 

For digital marketers managing their company’s social media properties, here are some ways you can support your executive’s social media presence!

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January 27, 2024
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