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08 Feb

Short-form videos have been dominating the social media scene lately, such as TikTok and Instagram Reels, and you’ve probably watched a fair number of them already if you’re a typical internet user. They’re instantly recognizable: Typically, they’re portrait-sized and recorded on mobile phones, ranging anywhere between 15 to 60 seconds long. In this article, we’ll be comparing the most popular short-form video platforms, which are TikTok, Instagram Reels, Snapchat, and YouTube Shorts. ...

17:01 / Digital Marketing Insights / Social Media
08 May

With all the recent backlash against Facebook, brands and advertisers alike are wondering what impact it will have on their business. The good news is, the engagement is still there. Despite the trending #DeleteFacebook movement last month, Facebook still has unparalleled scale. In fact, in the wake of the scandal, most users haven't changed their privacy settings, advertisers are not leaving in droves, and engagement on the platform seems unchanged. Facebook is, however, overhauling their privacy settings, and this will impact how advertisers are able to target users....

19:46 / Digital Marketing Insights / News / Paid / Social Media
30 Oct

Every Halloween we take the opportunity to celebrate the spooky, the creepy and everything else that goes bump in the night. This time around though, we’re looking back on some downright eerie marketing stunts that left us in unpleasant bewilderment. Here are some of the past year’s scariest social media mistakes! What Were You Thinking?!? GIF from Inconvenientsequel GIFs   1. Dove’s Skin-Color Controversy Dove’s October campaign showing a black woman removing her shirt to reveal a white woman is still fresh in everyone’s minds. Despite allegedly positive intentions, the ad was perceived to be a tasteless allusion to the idea that dark skin is inferior to light, and unfortunately evoked an unsettling history of racist ads in the soap industry. Dove quickly issued an apology for the offense that was caused, and we hope they’ll look more critically at the potential negative connotations...

18:03 / Digital Marketing Insights / Social Media
11 Oct

The social media landscape is oversaturated for the real estate industry, both commercial and residential. For real estate companies looking to build their brand and take advantage of the highly targeted nature of social media to drive sales, it’s easy to look at the landscape and wonder, “Should my organization be on 14 social media platforms, too?” The short answer is no. In our new white paper we evaluate and analyze data from the top 50 residential and commercial real estate companies (by transaction volume) on social media. The resulting insights are instructive for both commercial and residential real estate companies spanning a variety of functions looking to enhance their digital marketing strategy. In this post, we explore three key insights from our research. Residential is on more platforms, but commercial has greater following   The top 50 residential real estate brands operate 218 total...

17:42 / Digital Marketing Insights / Social Media