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25 Aug

Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images. However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don't see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads. Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead! ...

09:49 / Digital Marketing Insights / Social Media
15 Jun

Although recent developments, such as the launch of OpenAI's ChatGPT, have made AI-powered content creation widely accessible, it can still be a challenge for marketers to use it expertly and achieve the best possible results for their brand using AI tools. Want to unlock the power of AI for social media marketing? Keep reading for insights and strategies!...

15:28 / Social Media
12 May

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter is removing inactive accounts which may cause your Twitter follower count to decrease, Instagram shop ads are now only available for brands with in-app checkouts, and TikTok introduces premium ads for big brands. Continue reading for more updates across social media from this week! ...

10:51 / Spark Social Report
05 May

Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing.  Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry. ...

10:12 / Social Launchpad
28 Apr

Welcome back to Spark Social Report by Spark Growth, your source for social media updates! This week, Instagram finally introduced multiple profile links, LinkedIn added the option for custom CTAs, and Twitter is only allowing subscribers to run ads. Continue reading for more updates across social media from this week!...

10:24 / Spark Social Report
06 Apr

You may be sick of hearing terms like “the new normal,” but it’s clear that the COVID-19 pandemic has had a long-lasting impact on our daily lives, such as normalizing remote work and making people more health conscious. However, did you know that the pandemic also changed how many industries approach digital marketing? Keep reading to learn how COVID-19 has impacted the pharmaceutical industry and the different ways companies — and marketers — are navigating these changes effectively. ...

09:41 / Social Launchpad
31 Mar

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok’s new feature allows you to start over and refresh your TikTok algorithm, Meta Verified has officially launched, and Twitter is removing the legacy blue checkmarks. Continue reading for more updates across social media from this week! ...

13:24 / Spark Social Report