24 Apr 4 New Musts for Social Graphic Design
In the constantly-moving sea of content that is a social news feed, how can you rise above the others and, in addition, keep it up?...
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20 Apr Spark Bites: Facebook Updates Take Over Social Media News This Week
Welcome to another edition of Spark Bites, your weekly dose of all the latest social media news and updates! This week, some social media platforms slowed down on the updates, but Facebook proved to be the exception with lots of news and updates to share, such as their decision to restart (some) of the app reviews that they are now so, so behind on....
19 Apr Chasing Influence — Why Influencer Marketing Matters
Remember when one tweet from Kylie Jenner cost Snapchat parent company Snap $1.3 billion in market value? We’re sure they haven’t forgotten. Learn more about what influencer marketing can do for your brand....
17 Apr Spark Growth Named PR News 2018 Nonprofit Winner for Social Media
At Spark Growth, we’re a firm that’s proud to do good. Not just a good job, but to introduce actual good to the world. As part of that commitment, we’ve partnered pro bono with Engage and Change for two years to promote their signature events, Project Winter Survival and Project Water. We’re honored that PR News recently recognized our work for Project Winter as the best nonprofit social media campaign at their CSR and Nonprofit Awards....
13 Apr Spark Bites: Everyone Looking Cooler in Social Media News
It’s Friday! Forget the weekend, Friday means it’s time for another new edition of Spark Bites, your weekly dose of social media news! This week, LinkedIn’s most recent updates make the social networking site seem like it’s having an aggressive midlife crisis. Plus, social networks continue to react to Facebook’s data misuse scandal. Read on to find out more about all the social media updates you missed this week! Instagram Instagram is great for staying in touch with friends, family… and making us all look way better than we actually do.The photo-sharing app continues to deliver on this aspect with the rollout of its new Focus feature. This feature uses face recognition technology to sharpen the face and blur the background of a picture in order to make a photo look more stylized and professional. It’s a similar effect that the...
12 Apr Sparkle On – Sachi Ram
Our employees are a big part of what makes Spark Growth great for our clients and our team. In our blog series, Sparkle On, we’re profiling one of our Sparklers and what they do at Spark Growth for a little peek behind our scenes. We hope you enjoy learning more about everyone here and how they shine. What is your role at Spark Growth? I am a Human Resources and Office Administrative Intern. In this role, I got to hit the ground running as a HR professional with the full support of the Spark Growth HR Coordinator, Jenny. I was lucky enough to get the opportunity to actively participate in the recruitment process, implement on-boarding processes, learning about new HR systems and basically ensuring the office operations are running smoothly. I get to wear many hats and I now feel that I...
11 Apr Give Me the Streets of Manhattan!
Walt Whitman said it, and who are we to argue? As of April, Spark Growth has officially left our long-time Brooklyn digs and moved over the river to Manhattan and in with our close partner Starfish. ...
06 Apr Spark Bites: Emphasizing Social in Social Media Updates
Welcome back to your weekly edition of Spark Bites by Spark Growth! We’ve got a lot of updates to social media platforms this past week, particularly from Facebook, who’s still reeling from their recent scandal. This post also has news on a couple huge new features coming to Pinterest and Snapchat, both of which will be particularly relevant to users who have friends! Hopefully that’s all of you! Without further ado, here is this week’s most important social media news: Pinterest Pinterest just became the hero of a lot of social media fans. The company is introducing a new feed which only shows pins from the people and boards you’ve chosen to follow and—get this—in CHRONOLOGICAL order. Whaat. They will still be keeping the algorithm-based feed as it is, but the new feed will be available in a separate tab called...
03 Apr Strategy Session: 4 Considerations for Complex Organizations Before You Create Yet Another Social Media Channel
Multiple locations, products, divisions or practice areas, campaigns or initiatives can often lead to multiple branded social media channels. But should they? Our Chief Strategy Officer explains how audience strategy should determine your social channels....
30 Mar Spark Bites: Social Media’s Biggest CEOs to Testify
As promised, Spark Bites is back this week with some updates on how Facebook is handling the aftermath of the Cambridge Analytica mess, on top of our usual social media news and updates of course! Read on to find out what’s been going on in the social network world this past week: Pinterest Pinterest is expanding its visual discovery feature “Shop the Look” with the help of Home Depot. Shop the Look allows users to simply tap the white circle on a pin to see similar, shoppable items. Home Depot is helping Pinterest identify the products in the pins to help improve Shop the Look. Basically, instead of the user having to google “rectangle platform four sticks coming out of it,” Home Depot will just tell Pinterest to tell us that that is a desk. The future is wonderful. Facebook Last month,...