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In 2021, brands who haven’t built an online presence yet need to get started immediately! Marketers can use digital channels to find new audiences, engage with existing customers, build brand reputation, and drive sales in ways that traditional marketing cannot compete with, particularly during the pandemic. These are just a few benefits, but in this article we’ll highlight more examples of why digital marketing is so important for brands....

We’ve got more social media updates for you in our latest Spark Social Report by Spark Growth! This week, Instagram, TikTok, and Pinterest made updates to support National Eating Disorder Awareness Week, also known as #NEDAwareness Week. Read more below! ...

Welcome back to this week's Spark Social Report by Spark Growth! This week, Twitter is trying to catch up to Clubhouse, LinkedIn provides more support for healthcare organizations, and YouTube Shorts will soon be launching in the U.S. Keep reading for more social media app updates!...

Short-form videos have been dominating the social media scene lately, such as TikTok and Instagram Reels, and you’ve probably watched a fair number of them already if you’re a typical internet user. They’re instantly recognizable: Typically, they’re portrait-sized and recorded on mobile phones, ranging anywhere between 15 to 60 seconds long. In this article, we’ll be comparing the most popular short-form video platforms, which are TikTok, Instagram Reels, Snapchat, and YouTube Shorts. ...

Welcome to another Spark Social Report by Spark Growth! This week, we look at how Facebook is improving its technology to support those who are visually impaired. YouTube is also running tests to make videos more shoppable. Keep ready for more social media updates!...