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It’s a widely known fact that using hashtags in your social media posts is an important factor in social media marketing. However, since hashtag best practices differ on each social platform, it can sometimes be confusing for brands to navigate how to use hashtags effectively across platforms. This article will highlight some of the hashtag tips we’ve learned based on our own observations, experience, and research! ...

Never miss another important social media update again! Spark Growth's Spark Social Report is here with what's new on today's top social media apps. This week, Instagram continues to push its Reels function into more markets and Snapchat may be on its way to becoming a super app. Keep reading to learn more!...

Welcome back to another Spark Social Report by Spark Growth! This week, learn how Instagram Reels aims to take over TikTok’s space in India, how Twitter is testing its “fleets” feature, and more of the most timely social media updates!...

Welcome back to another Spark Social Report by Spark Growth! This week, TikTok released “TikTok for Business,” a platform geared towards advertisers, and Snapchat launched their first Shoppable AR experience. Keep scrolling to read more updates! ...

These days, the world isn’t just dealing with the COVID-19 crisis, which in itself has had a devastating impact on society. We are also dealing with the crisis of systemic racism and police brutality, an issue that was catalyzed by countless deaths of Black people by the hands of the police, but more recently coming to a head after the murder of George Floyd. With the extreme number of crises accumulating in 2020, how do brands and marketers navigate using social media for crisis management?...

Welcome to another Spark Social Report by Spark Growth! This week’s social media updates include: new Facebook livestream ad formats, new features for Facebook’s Level Up creators, and Instagram is testing with shoppable post tags. Keep reading for more social media updates!...

From Story ads on Instagram to Snapchat's recently released Dynamic Ads, mobile marketing options on social media platforms are continuously being created and updated. This gives digital marketers more ways than ever to reach their brand's target audience. In this article, we'll go over the basics of TikTok marketing, the major ad types, and look at an example of a successful campaign....