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As a result of stay-at-home orders and social distancing measures that have been put in place due to the coronavirus pandemic, there has been an influx in people’s reliance on the digital space. As a digital marketing agency with a decade of experience, we will use our own expertise and observations to discuss how we think digital marketing services, best practices, and strategies are shifting due to the pandemic’s impact....

Welcome to another Spark Social Report by Spark Growth. It’s already the last social media update of May and we’re wondering where the time went! This week, Facebook introduced some new data optimization features to its video content, while YouTube has taken steps to make sure its users aren’t watching funny dog videos too late into the night. Keep reading for more social media updates!...

Julia’s continued success as a marketer and contributions to Spark Growth definitely caught the judges’ attention. Today, we’ll be talking about what makes Julia such an effective digital marketer, especially during the COVID-19 that has impacted businesses around the world. In elevating her clients during this crisis, Julia has shown that thinking outside the box combined with efficient pivoting can yield successful results....

Welcome back to another Spark Social Report by Spark Growth! This week, Instagram officially announced that all users can save their Instagram Live broadcasts to IGTV once finished. Read more of this week’s social media updates below! ...

Welcome back to another Spark Social Report by Spark Growth! This week, LinkedIn introduced some new interview preparation tools, and Instagram announced it will be testing new text fonts for Stories. Read more for further social media updates! ...

Welcome to the first ever Spark Social Report by Spark Growth! You may notice that our name has changed (previously “Spark Bites”) but rest assured, the content is still the same! This week, Facebook released a range of new tools for video, and Instagram announced “Live Donations” that allows users to raise funds for nonprofit organizations. Scroll to read more of this week’s social media updates! ...

So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....