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Let's start off the new month with another round of social media updates by Spark Growth! Instagram has updated its policy to make its app a safer space for all users, LinkedIn is creating its own news tab, and we've got a new app that combines social and shopping elements right from the get-go. ...

Welcome back to the latest edition of Spark Bites, your weekly social media updates by Spark Growth! This week’s updates are making platforms more shoppable, making content less enviable, and are even taking a walk on the dark side. Many of the new features covered this week are making it easier for social media users to engage with brands....

Welcome back, Spark Biters! We’re coming at you with the latest social media updates. This week, technology researcher Jane Wong shares details about Twitter’s new rumored update, Pinterest is rolling out a new feature that supports mental health and well-being, Snapchat targets users with a new ad campaign for “real friends,” and LinkedIn is testing a new Live feature....

Choosing the right social media platform to position your business in the digital space is crucial, as it affects the way your business engages with consumers. Twitter is a timely, trend-driven platform that is ideal for sharing newsworthy content and authentic perspectives. This platform can be leveraged to provide credibility as a player in your brand’s industry, and allows your brand to connect with audiences through creative campaigns and timely cultural moments. In this blog post, we’ve put together guidelines to help you effectively create and optimize your brand’s content on Twitter. ...

As with everything digital, the world of digital marketing is constantly evolving. Marketing in today’s day and age is a bit more nuanced than the classic “Mad Men” era, when reading a few books on marketing made you the local expert. But don’t worry. The same digital landscape that enables such rapid change within the marketing industry also affords a plethora of media outlets and content formats to keep you up to date. Digital marketing podcasts, YouTube channels, and blogs are updated constantly to keep you one step ahead of the latest trends and tips. In fact, these online marketing resources can be so abundant that it can be overwhelming to know where to start. ...