Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter is removing inactive accounts which may cause your Twitter follower count to decrease, Instagram shop ads are now only available for brands with in-app checkouts, and TikTok introduces premium ads for big brands. Continue reading for more updates across social media from this week! ...
Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing. Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry. ...
Welcome back to Spark Social Report by Spark Growth, your source for social media updates! This week, Instagram finally introduced multiple profile links, LinkedIn added the option for custom CTAs, and Twitter is only allowing subscribers to run ads. Continue reading for more updates across social media from this week!...
Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok launched new initiatives to promote in-stream shopping, Instagram offers more consistent audio levels, and Twitter Blue subscribers will get to see fewer ads. Continue reading for more updates across social media from this week! ...
You may be sick of hearing terms like “the new normal,” but it’s clear that the COVID-19 pandemic has had a long-lasting impact on our daily lives, such as normalizing remote work and making people more health conscious. However, did you know that the pandemic also changed how many industries approach digital marketing? Keep reading to learn how COVID-19 has impacted the pharmaceutical industry and the different ways companies — and marketers — are navigating these changes effectively. ...
Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok’s new feature allows you to start over and refresh your TikTok algorithm, Meta Verified has officially launched, and Twitter is removing the legacy blue checkmarks. Continue reading for more updates across social media from this week! ...
In our previous article, we discussed the benefits of why pharmaceutical companies should establish a strategic social media presence. Even though these brands are situated in a highly regulated industry, social media can help pharmaceutical companies reach their business objectives, such as increasing brand awareness or driving website traffic. One of the next biggest steps for pharma companies is to consider types of content and practices suitable for social media. Below, read six do’s and don’ts that pharmaceutical marketers should keep in mind....
Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok’s new Series feature helps creators earn more money while Instagram is actually taking a break from creator monetization on Reels, and Twitter plans to encrypt your DMs. Continue reading for more updates across social media from this week!...
While managing social media may feel like a burden and a risk, pharma companies stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content pharma brands should stay away from, content ideas brands can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think....
Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter is making SMS two-factor authentication a Twitter Blue exclusive feature, Meta Verified is coming to Instagram, and Snapchat has launched an exclusive AI friend. Continue reading for more updates across social media from this week! ...