TikTok has transformed the way women of all ages engage with content, build communities, and interact with brands. With its algorithm-driven discovery, short-form videos, interactive features, and user-friendly editing…
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In today’s rapidly evolving digital landscape where different social media platforms vie for marketers’ attention and social media trends come and go as quickly as they appear, brands need to partner with the right growth marketing agency to effectively and efficiently drive towards their business goals.
In this article, we outline important questions in-house brand marketers should ask digital marketing agencies before they start working together.
At first, handling digital marketing completely in-house may seem like a strategic way to save on expenses. However, did you know that partnering with a digital marketing agency can help your team streamline your campaigns and drive more revenue?
Check out three reasons why working with a digital marketing agency can help take your marketing to the next level and make your brand stand out from the competition.
Across all social media platforms, content trends that go viral garner a lot of attention, both in terms of visibility and other engagement metrics such as “likes.” However, is building a company’s social media presence by solely focusing on trending topics the best way to go? We share insights into ways you can balance your social media content between short-term “viral” topics with content that contributes to sustainable business growth.
Keep reading as we share the advantages and benefits of being on one, two, or three or more social media platforms. We’ll also provide our expert tips on how you can narrow down your choices for how many social media apps on which to establish your brand’s presence!
Digital marketers, you most likely have a plan for what to share on your brand’s social media accounts, but how in-depth is your content mix and do you set specific percentages to specific topics? Your content mix defines your social media presence and how your audience views and interacts with your brand. It’s an important component of your overall digital marketing strategy. For the purposes of this article, we’ll focus our attention on organic content that is shared on your company’s social media properties.
Keep reading to learn more about how to create a social media content mix that helps you reach your business objectives!
When creating social media strategies, we often separate content into different topic pillars or buckets. For example, educational content, branded content, and thought leadership content. These are high-level groupings that are common across many brand accounts on social media.
Another topic is company culture — what goes on behind the scenes at a workplace that the average social media user may not know about. Should brands post about their company culture? And if so, what are some good examples? If you’re a digital marketer, read on to learn more and get tips from our social media experts!
One of the most underutilized digital marketing strategies is executive social media. Marketers who are able to successfully position their company’s executives as thought leaders reap the benefits, such as increased brand awareness, lead generation opportunities, credibility building, and more.
For digital marketers managing their company’s social media properties, here are some ways you can support your executive’s social media presence!