Influencer marketing could be the element that helps marketers reach their next objectives, but is it right for your marketing and brand strategy? Below, read three questions to determine whether implementing influencer marketing is right for your digital marketing strategy (and stick around until the very end to read our expert tips)! ...
With 2023 wrapping up, we want to ask all you marketers out there: how well did your digital marketing campaign perform this year? As the saying goes, “new year, new me,” so if you didn’t achieve all of your marketing objectives, here are some goals to focus on in 2024! ...
One of the most underutilized digital marketing strategies is executive social media. Marketers who are able to successfully position their company’s executives as thought leaders reap the benefits, such as increased brand awareness, lead generation opportunities, credibility building, and more. For digital marketers managing their company’s social media properties, here are some ways you can support your executive’s social media presence!...
Spark Growth and Influential Executive founder and CEO, Elissa Liu, joins us to shed light on insights from this year's Digital Pharma East event, as well as how artificial intelligence may impact marketers in the pharmaceutical space moving forward....
Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images. However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don't see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads. Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead! ...
Keep reading as we share the advantages and benefits of being on one, two, or three or more social media platforms. We’ll also provide our expert tips on how you can narrow down your choices for how many social media apps on which to establish your brand’s presence!...
Threads may be a new app, but it’s already made a big impact on the social media landscape. The question is can it keep up its momentum? Here are five things you need to know about Meta’s Threads social media app!...
Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing. Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry. ...
You may be sick of hearing terms like “the new normal,” but it’s clear that the COVID-19 pandemic has had a long-lasting impact on our daily lives, such as normalizing remote work and making people more health conscious. However, did you know that the pandemic also changed how many industries approach digital marketing? Keep reading to learn how COVID-19 has impacted the pharmaceutical industry and the different ways companies — and marketers — are navigating these changes effectively. ...
In our previous article, we discussed the benefits of why pharmaceutical companies should establish a strategic social media presence. Even though these brands are situated in a highly regulated industry, social media can help pharmaceutical companies reach their business objectives, such as increasing brand awareness or driving website traffic. One of the next biggest steps for pharma companies is to consider types of content and practices suitable for social media. Below, read six do’s and don’ts that pharmaceutical marketers should keep in mind....