Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing. Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry. ...
You may be sick of hearing terms like “the new normal,” but it’s clear that the COVID-19 pandemic has had a long-lasting impact on our daily lives, such as normalizing remote work and making people more health conscious. However, did you know that the pandemic also changed how many industries approach digital marketing? Keep reading to learn how COVID-19 has impacted the pharmaceutical industry and the different ways companies — and marketers — are navigating these changes effectively. ...
In our previous article, we discussed the benefits of why pharmaceutical companies should establish a strategic social media presence. Even though these brands are situated in a highly regulated industry, social media can help pharmaceutical companies reach their business objectives, such as increasing brand awareness or driving website traffic. One of the next biggest steps for pharma companies is to consider types of content and practices suitable for social media. Below, read six do’s and don’ts that pharmaceutical marketers should keep in mind....
While managing social media may feel like a burden and a risk, pharma companies stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content pharma brands should stay away from, content ideas brands can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think....
Pharmaceutical companies are an important cornerstone of the wider healthcare industry. They’re engaged in a continuous cycle of research and development to produce drugs and medicines for patients around the world. However, for all the innovation that goes on in the pharma space, companies in this sector are severely lagging behind other industries in one particular category: social media. ...
For all of you soccer fans, Facebook and Snapchat have new features for you and, amidst the chaos, there could be some new Twitter updates coming in the future. Keep reading to get updated on more social media news....
Welcome back to this week's Spark Social Report by Spark Growth! This week, Twitter is trying to catch up to Clubhouse, LinkedIn provides more support for healthcare organizations, and YouTube Shorts will soon be launching in the U.S. Keep reading for more social media app updates!...
Happy Friday and welcome back to another Spark Social Report by Spark Growth! This week, many social media apps are launching new features to celebrate Black History Month, which runs from February 1st to March 1st. Keep reading for more social media updates....
In this article, we look at the top three reasons why your business should use TikTok in 2021 and give our expert advice on how your brand can use this fun video app....
Welcome to another Spark Social Report by Spark Growth! This week, we look at how Facebook is improving its technology to support those who are visually impaired. YouTube is also running tests to make videos more shoppable. Keep ready for more social media updates!...