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Happy December, readers, and welcome back to another Spark Social Report by Spark Growth! This week, Facebook announced its latest resource hub for businesses, and TikTok and YouTube released their lists of top videos from 2020. Continue reading for more social media updates! ...

Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

The Spark Growth team is back with another Spark Social Report. This week, WhatsApp has added a shopping button while Twitter launches its Fleets feature in Japan and updates its carousel ads. Keep reading for more social media news....

It's another week, which means another Spark Social Report by Spark Growth! This week, Facebook is supporting public health experts with its new vaccination campaign and users can now publish entire WordPress articles to their Twitter account. It’s a full week of social media updates so keep reading to learn more!...

Welcome back to another week of social media updates in Spark Growth’s Spark Social Report! This week, Facebook has introduced a forwarding limit on Messenger, Twitter has initiated a way to reveal the context of a trend, and YouTube has added glee to the lives of sports fanatics by launching NFL Network. It’s been a busy week of social media updates so keep reading to catch up on them! ...

Welcome back to Spark Social Report by Spark Growth! This week, Snapchat added voter registration tools on its platform in light of the upcoming U.S. election, and Facebook launched a funding program to help support Black creators. Scroll to read more of this week’s social media updates! ...