fbpx

Marketing your brand on Facebook has never been easier these days but how do you achieve the maximum audience potential? Today's article from Mashable provides you with 5 easy steps to increase your Facebook reach to a wider audience, gaining more followers and potentially going viral. The article introduces you to the EdgeRank factors, an Facebook algorithm which determines important, "screen-worthy" content. The three factors (affinity, weight and time) will determine how long and relevant your posts are. The five tips found in the article are based around focusing on getting the most out of the EdgeRank. Click here to check out the tips! ...

Lists seem to be the popular thing this week and I've got one more coming your way. Today's article comes from Mashable looks at the new opportunities found in the combination of Facebook Brand Pages and the Facebook Timeline format, giving you 9 great tips, tricks and advice to upgrading (or beginning) your Facebook Brand campaign. The article quotes a recent study that suggests that the initial Timeline surge of "fans" has decelerated and these tips are meant to help reenergize your campaign. Click here to view all 9 tips (including many other links to help move you along as well). ...

It's difficult to beat Facebook's ability to enhance client-to-business engagement due to the varied methods and tools at your disposal. Your business page can post quizzes, polls, share links, and promote special offers. Each one providing you with a specific return in the form of viral sharing, acquired information or attracting direct business, but just how much of a return are you getting? Today's article from Mashable looks at a Wildfire Interactive study of a randomized sample of 10 000 Facebook campaigns. The study aimed to find out which types of campaigns garnered the highest response rates and earned media. The major takeaways from the study are that a high percentage (86%) of those who come to a Facebook quiz from the News Feed will eventually take the quiz, thus automatically sharing the quiz with the rest of their friends list,...

You've got an important product or event coming up and you want to post it on Facebook or Twitter but WHEN do you post it? Today's article is from Mashable and they go into the details of a new bit.ly study on the best and worst times to share your content on various social network sites, as well as telling you some interesting and relevant facts (such as Twitter's 2.8 hour half-life for links). Check out the article here to find out the best times to post on Facebook, Twitter and Tumblr....

Have you seen your impressions and engagement drop since using Hootsuite or after upgrading your Facebook business page to Timeline? Engagement/impression differences between manual Facebook posts and those from third party apps is something our team has been noticing anecdotally for a while. We began advising clients to manually post on Facebook in order to maximize the impact of their social media marketing program. We now have some hard data from Hubspot that shows Facebook Business Page owners should legitimately be concerned about posting through third party tools like Hootsuite and Hubspot. This study showed a huge reduction in impressions when posting through these apps/APIs. Read the article to get the details and find out why....

As business and consumer pages become more egalitarian (as evident with the switch to Facebook Timeline for brand pages), marketing strategies are also beginning to change. Check out Mashable’s 10 steps on how you can implement this new “humanize the brand” technique and how you can increasingly interact with customers on a personal level. ...