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You've got an important product or event coming up and you want to post it on Facebook or Twitter but WHEN do you post it? Today's article is from Mashable and they go into the details of a new bit.ly study on the best and worst times to share your content on various social network sites, as well as telling you some interesting and relevant facts (such as Twitter's 2.8 hour half-life for links). Check out the article here to find out the best times to post on Facebook, Twitter and Tumblr....

Have you seen your impressions and engagement drop since using Hootsuite or after upgrading your Facebook business page to Timeline? Engagement/impression differences between manual Facebook posts and those from third party apps is something our team has been noticing anecdotally for a while. We began advising clients to manually post on Facebook in order to maximize the impact of their social media marketing program. We now have some hard data from Hubspot that shows Facebook Business Page owners should legitimately be concerned about posting through third party tools like Hootsuite and Hubspot. This study showed a huge reduction in impressions when posting through these apps/APIs. Read the article to get the details and find out why....

As business and consumer pages become more egalitarian (as evident with the switch to Facebook Timeline for brand pages), marketing strategies are also beginning to change. Check out Mashable’s 10 steps on how you can implement this new “humanize the brand” technique and how you can increasingly interact with customers on a personal level. ...