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As business and consumer pages become more egalitarian (as evident with the switch to Facebook Timeline for brand pages), marketing strategies are also beginning to change. Check out Mashable’s 10 steps on how you can implement this new “humanize the brand” technique and how you can increasingly interact with customers on a personal level. ...

Thinking about advertising on Facebook? It can be a cost effective way to acquire some new 'likes' and customers, while setting daily maximums or total campaign maximums to fit within your budget. If you're going to try Facebook ads, you will want to test out different ads to understand which get a better response - find out how. ...