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03 May

Facebook is the ultimate friend of the day: it is introducing Secret Crushes in its dating app, redesigning its news feed and Messenger app to focus more on your relationships with your close friends, and developing a desktop Messenger app to improve your communication with your loved ones. Instagram is next, and it’s spreading the love by allowing users to buy clothing straight from posts by their beloved influencers, releasing its in-story donation stickers, and announcing a Create mode for its camera that makes sharing non-photo and video content easier. Shopify is embracing its friends Facebook and Snapchat, allowing its clients to create ads on the platforms using its tools; Pinterest is helping you out with UI updates and a feature to help name your boards; and Snapchat is reaching out to advertisers and allowing them to reserve their video...

13:34 / Spark Social Report
22 Apr

Welcome back, Spark Biters! It may be hard to imagine, but Easter has already ended. As we spent time with our loved ones and extended family, we didn’t forget about you, our virtual family! These “egg-citing” social media updates we’ve uncovered will have you hopping down the rabbit trail for more chocolatey treats, so listen up! LinkedIn is a newcomer to the reaction game, Bumble extends their reach through a print magazine, Facebook is testing swipeable news feeds, TikTok wants to hire campus ambassadors, and Twitter is working on a “hide replies” feature. Get your pastel-colored baskets ready, your fingers set to scroll, and go on to collect the Easter eggs we have waiting in store. ...

15:02 / Spark Social Report
12 Apr

Welcome back, Spark Biters! We hope you have a sweet tooth, because we definitely have some sweet treats to share with you today. First off, Jumbo is here for all of your privacy and safety needs! Also, Facebook is trying to ease loved ones’ grief, Snapchat is trying to be more inclusive with Android users, and it’s also working on creating a better environment for creators. Social media is getting sensitive this week, so you go grab the tissues, and we’ll bring the social media updates....

15:43 / Spark Social Report
29 Mar

Snapchat is saying Shazam, in more ways than one; the company released its first voice-activated lens in promotion of the new superhero movie Shazam!, allowing users to Shazam songs playing in the background of snaps and stories. Instagram is extending the use of poll stickers to advertisers, WhatsApp is providing users with forwarding information, and Facebook is adding a dedicated gaming tab and the option to reply directly to specific messages....

16:06 / Spark Social Report
15 Mar

Welcome back, Spark Biters! Spring is just around the corner, and we’re really hoping the warmer weather is giving you a boost of energy, because we’ve had a busy week of social media updates! Twitter is the main contender this week: they introduced a camera to their app, they launched a beta version of their redesigned app “twttr,” and they have updated their process for reporting tweets that share personal information. Next, Facebook is beating their own path and designing a white mode, in literal contrast to Slack, which is releasing a dark mode. Instagram is allowing users to pause notifications on the app, and Spotify is teaming up with Hulu to give premium users free subscriptions!...

17:20 / Spark Social Report
05 Mar

Welcome back to another week of Spark Bites, your source of weekly social media updates! We’ve got some tasty treats on the menu for you today: Facebook is releasing a video ad program called Spotlight and giving Android users some more privacy, Snapchat has updated their Explore education courses, and Instagram is introducing donate stickers in stories and Instagram TV previews in your news feed! So sit back, relax, and enjoy the social media news we’ve prepared for you....

10:00 / Spark Social Report
27 Feb

Having been involved in social media marketing since the early days, when brands first began to use the various platforms to grow brand awareness and engage with customers, we’ve seen a lot of change. From increased considerations for brands to shifts in who uses which platforms and how, to new (and obsolete) features and changes to the value of both paid and organic content, social platforms are in constant flux and marketers must have their finger on the pulse to keep their tactics and strategies relevant.   Facebook’s Cliff-Drop Decline Back in 2010, Facebook launched the ability for users to become a ‘Fan’ of a brand Facebook Page and the ability for brands to run contests and create specialized ‘tabs’ and apps through the platform. Later that same year they launched Storefronts and Ads. Facebook essentially served as a mini webpage, allowing...

14:32 / Elissa Liu’s Executive Perspective