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Author: Elissa Liu

Welcome back, Spark Biters! It may be hard to imagine, but Easter has already ended. As we spent time with our loved ones and extended family, we didn’t forget about you, our virtual family! These “egg-citing” social media updates we’ve uncovered will have you hopping down the rabbit trail for more chocolatey treats, so listen up! LinkedIn is a newcomer to the reaction game, Bumble extends their reach through a print magazine, Facebook is testing swipeable news feeds, TikTok wants to hire campus ambassadors, and Twitter is working on a “hide replies” feature. Get your pastel-colored baskets ready, your fingers set to scroll, and go on to collect the Easter eggs we have waiting in store. ...

Having been involved in social media marketing since the early days, when brands first began to use the various platforms to grow brand awareness and engage with customers, we’ve seen a lot of change. From increased considerations for brands to shifts in who uses which platforms and how, to new (and obsolete) features and changes to the value of both paid and organic content, social platforms are in constant flux and marketers must have their finger on the pulse to keep their tactics and strategies relevant.   Facebook’s Cliff-Drop Decline Back in 2010, Facebook launched the ability for users to become a ‘Fan’ of a brand Facebook Page and the ability for brands to run contests and create specialized ‘tabs’ and apps through the platform. Later that same year they launched Storefronts and Ads. Facebook essentially served as a mini webpage, allowing...