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Welcome to Spark Bites, the express route through all the social media news you crave! Whether you have an exciting career in social media or you love to stay up to date with the newest options for your personal feeds, this Spark Growth blog can take you where you want to go! This week, there are lots of new options for marketers out there, so all aboard the Spark Bites train! First stop: Facebook!   Facebook: Ooh, new choices! Facebook stories now gives you the option of adding CTA stickers. These options include “Shop,” “Call now,” “Get directions” and other buttons that will be very intriguing for marketers to incorporate into their stories. Applaud now! Many Android devices have agreed to a deal with Facebook, which will make the app preloaded and undeletable. The permanent version of the app can be disabled,...

We’re finally back after a short break to eat too many cookies and watch holiday movies, but unlike the McCallisters and Kevin, we didn’t forget about you. We’ve got two weeks worth of social media updates to start 2019 off right. There are so many fun new ways to share your holiday memories and your hopes for the upcoming year, so let’s jump back in to this week’s Spark Bites by Spark Growth!   Facebook: There are fun new Camera tools in Facebook Messenger! Selfie mode puts you front and center by blurring the background of your image. Stickers have also been taken to the next level with AR and you can even send your friends animated interactive emojis. You can send them the cute puppy they didn’t get for Christmas! Finally, the latest update also includes the addition of Boomerang (It’s about...

This week on Spark Bites, it’s all about communication! We’ll tell you all about how Instagram added voice recording, Skype added captions, and Facebook wants you to tell the world about your special moments. Sit back and luxuriate in all these social media updates, because we’re spilling them all!   Facebook: Facebook just made your “Life Events” more exciting! The updated feature now allows you to add animated photos or videos to the highlights of your lifetime and there’s plenty of Facebook art to choose from if you don’t have your own images. The posts will be less likely to be missed since friends will receive notifications for big life events like relationship or career updates… plus they’ll look amazing! via GIPHY A blast from the past, specifically from 2012, is coming back: Facebook search ads. Acting as an additional placement option for news feed...

With all the recent backlash against Facebook, brands and advertisers alike are wondering what impact it will have on their business. The good news is, the engagement is still there. Despite the trending #DeleteFacebook movement last month, Facebook still has unparalleled scale. In fact, in the wake of the scandal, most users haven't changed their privacy settings, advertisers are not leaving in droves, and engagement on the platform seems unchanged. Facebook is, however, overhauling their privacy settings, and this will impact how advertisers are able to target users....

We are excited to announce that Spark Growth is now officially certified as a women-owned business! While we’ve been proud to be women-owned and led for some time now, we’re prouder still to be recognized as a Women’s Business Enterprise by WBE Canada....