How Facebook Privacy Changes Will Impact Advertising

With all the recent backlash against Facebook, brands and advertisers alike are wondering what impact it will have on their business. The good news is, the engagement is still there. Despite the trending #DeleteFacebook movement last month, Facebook still has unparalleled scale. In fact, in the wake of the scandal, most users haven't changed their privacy settings, advertisers are not leaving in droves, and engagement on the platform seems unchanged. Facebook is, however, overhauling their privacy settings, and this will impact how advertisers are able to target users....