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Food, fashion, and home are among the most popular board categories on Pinterest. If you’ve ever checked them out, you are sure to have witnessed the “I want these!” comments. It’s no secret that users want to own what they pin. Lucky for them, Pinterest will soon be granting their wishes. Pinterest announced that by the end of June, users would start to see a blue “Buy it” button next to the regular “Pin it” button (1). While pins have always been linked to websites, they haven’t always been e-commerce or retailer sites. This has made it difficult for users to find and buy the products they pin. Pinterest wants to improve the user experience by shortening the time it takes between initial product discovery and purchase (2). With the use of the Buy button, users will be able to buy directly...

Just yesterday, Google+ and Twitter unveiled two changes to their service that impact individuals who work with social media strategy: Google+ vanity URLs and Twitter photo preview in feeds. Social media offerings and features are always in flux, but here’s why we’re excited about these two small tweaks.