What to look for when choosing social media management software

There are dozens of tools out there to help make your social media management well, manageable. Social Media Management Software, or SMMS, allows you to consolidate your posting, scheduling, and analytics all into one space and across many different channels.  However, with so many competing sites including Hootsuite, SproutSocial, and Crowdbooster to name a few, it can be  difficult to decide which one is right for you.  This article, “A Buyer’s Guide to Social Media Management Software” provides a checklist for what your SMMS should have.

Here are a few highlights:

  • Easy to navigate user interface
  • Robust analytics dashboard
  • Reliability
  • Mobile platform


These platforms can take the pain out of trying to manage multiple channels at once and can save you a lot of time.  And if you want to start watching your online audience grow before your eyes, the analytics features of SMMS are an awesome tool. Check out this video of how Hootsuite’s analytics work:

And here’s an idea of what SproutSocial’s dashboard looks like:

Which ever platform you choose, make sure you consider this article’s food for thought. You can read all of the tips here.