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There are dozens of tools out there to help make your social media management well, manageable. Social Media Management Software, or SMMS, allows you to consolidate your posting, scheduling, and analytics all into one space and across many different channels.  However, with so many competing sites including Hootsuite, SproutSocial, and Crowdbooster to name a few, it can be  difficult to decide which one is right for you.  This article, "A Buyer's Guide to Social Media Management Software" provides a checklist for what your SMMS should have. Here are a few highlights: Easy to navigate user interface Robust analytics dashboard Reliability Mobile platform   These platforms can take the pain out of trying to manage multiple channels at once and can save you a lot of time.  And if you want to start watching your online audience grow before your eyes, the analytics features of SMMS are an awesome...

Today's marketing methodologies often attribute credit of a sale to the MOST RECENT CHANNEL the customer touched. According to Dennis Yu, CEO of Blitzmetrics, if you want to measure social media ROI, you have to measure impact across all channels. ...