Spark Growth and Influential Executive founder and CEO, Elissa Liu, joins us to shed light on insights from this year’s Digital Pharma East event, as well as how artificial intelligence may impact marketers in the pharmaceutical space moving forward.
In today’s rapidly evolving digital landscape where different social media platforms vie for marketers’ attention and social media trends come and go as quickly as they appear, brands need to partner with the right growth marketing agency to effectively and efficiently drive towards their business goals.
In this article, we outline important questions in-house brand marketers should ask digital marketing agencies before they start working together.
Elissa Liu, CEO of Spark Growth and its sister company, Influential Executive, joins us for another digital marketing trends update. What were some of the top trends of 2023? And what are her predictions for 2024?
More than ever, women are doing extensive amounts of research when it comes to healthcare products and services they’re interested in. The average customer today is more tech-savvy than those a decade ago since they have one of the most effective research tools: their smartphone. But, one of the biggest challenges for marketers promoting a women’s health brand is creating a social media presence that is authentic and trustworthy.
At first, handling digital marketing completely in-house may seem like a strategic way to save on expenses. However, did you know that partnering with a digital marketing agency can help your team streamline your campaigns and drive more revenue?
Check out three reasons why working with a digital marketing agency can help take your marketing to the next level and make your brand stand out from the competition.
What story are you telling about your brand? Digital marketers have many tools at their disposal, whether it’s different social media platforms or the format they use, such as a single image post or a video.
To make your brand stand out from the competitors, it’s important to master the art of strategic storytelling to engage your audience and create meaningful connections with your potential customers.
Keep reading as we share the advantages and benefits of being on one, two, or three or more social media platforms. We’ll also provide our expert tips on how you can narrow down your choices for how many social media apps on which to establish your brand’s presence!
Digital marketers, you most likely have a plan for what to share on your brand’s social media accounts, but how in-depth is your content mix and do you set specific percentages to specific topics? Your content mix defines your social media presence and how your audience views and interacts with your brand. It’s an important component of your overall digital marketing strategy. For the purposes of this article, we’ll focus our attention on organic content that is shared on your company’s social media properties.
Keep reading to learn more about how to create a social media content mix that helps you reach your business objectives!
When creating social media strategies, we often separate content into different topic pillars or buckets. For example, educational content, branded content, and thought leadership content. These are high-level groupings that are common across many brand accounts on social media.
Another topic is company culture — what goes on behind the scenes at a workplace that the average social media user may not know about. Should brands post about their company culture? And if so, what are some good examples? If you’re a digital marketer, read on to learn more and get tips from our social media experts!
With 2023 wrapping up, we want to ask all you marketers out there: how well did your digital marketing campaign perform this year?
As the saying goes, “new year, new me,” so if you didn’t achieve all of your marketing objectives, here are some goals to focus on in 2024!
