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25 Aug

Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images. However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don't see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads. Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead! ...

09:49 / Digital Marketing Insights / Social Media
06 May

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Instagram started testing 90-second Reels, Snapchat’s Partner Summit brought lots of new announcements, and Facebook is shutting down its podcasts platform. Continue reading for more updates across social media from this week! ...

13:10 / Spark Social Report
02 May

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Instagram tested pinned posts and experiments with new ways to monetize Reels, Twitter bans climate change denial ads, and more! Continue reading for more updates across social media from this week!...

11:29 / Spark Social Report
22 Apr

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok launched “Interactive Add-Ons” for ads, Instagram announced fundraising features for Stories, and Twitter might be continuing to work on a Tweet edit button. Continue reading for more updates across social media from this week!...

10:35 / Spark Social Report
15 Apr

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok launches its own AR development platform “Effect House,” Twitter acquires OpenBack for push notification enhancements, and more! Continue reading for more updates across social media from the past week....

13:47 / Spark Social Report
01 Apr

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok partnered with GIPHY for a new media library tool, Twitter brought Professional Accounts to all users, and Instagram added new ways to support social movements on the platform. Continue reading for more weekly updates across social media!...

15:56 / Spark Social Report
11 Mar

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Instagram updated its tagging features, Amazon announced and launched a new DJ-style live chat service, and TikTok launched its very own music distribution platform. Continue reading the rest of the article for all of this week’s updates!...

10:59 / Spark Social Report
11 Jan

While some marketers and users may think that Facebook has declined in popularity or usage over the years, you might be surprised to hear that it’s still a popular and useful platform. Facebook has the highest global user base of all social media platforms, at 2.7 billion monthly active users as of 2020! Businesses can use Facebook to reach large audiences, generate revenue, build brand awareness, and much more. ...

13:45 / Social Launchpad