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There are dozens of tools out there to help make your social media management well, manageable. Social Media Management Software, or SMMS, allows you to consolidate your posting, scheduling, and analytics all into one space and across many different channels.  However, with so many competing sites including Hootsuite, SproutSocial, and Crowdbooster to name a few, it can be  difficult to decide which one is right for you.  This article, "A Buyer's Guide to Social Media Management Software" provides a checklist for what your SMMS should have. Here are a few highlights: Easy to navigate user interface Robust analytics dashboard Reliability Mobile platform   These platforms can take the pain out of trying to manage multiple channels at once and can save you a lot of time.  And if you want to start watching your online audience grow before your eyes, the analytics features of SMMS are an awesome...

Facebook has just rolled out its new scheduling feature for Pages.  This is great news for businesses that don’t have a ton of time to dedicate to social media.  Now you can find a time that is convenient for you to sit down and schedule posts for the week. While programs like Hootsuite and Sprout Social have been offering batch scheduling for a while, Facebook posts scheduled through those platforms suffered from a lack of engagement. Due to Facebook’s complex algorithm, posting via apps like Hootsuite can cut likes and comments by as much as 88%, reports this study published in Mashable.  Now that Facebook offers a scheduling feature, businesses should avoid posting their updates through a third party site. However, the scheduler does have a few flaws, including the fact that it doesn’t allow you to edit posts once you’ve scheduled them,...

Have you seen your impressions and engagement drop since using Hootsuite or after upgrading your Facebook business page to Timeline? Engagement/impression differences between manual Facebook posts and those from third party apps is something our team has been noticing anecdotally for a while. We began advising clients to manually post on Facebook in order to maximize the impact of their social media marketing program. We now have some hard data from Hubspot that shows Facebook Business Page owners should legitimately be concerned about posting through third party tools like Hootsuite and Hubspot. This study showed a huge reduction in impressions when posting through these apps/APIs. Read the article to get the details and find out why....