Other

The social media landscape is oversaturated for the real estate industry, both commercial and residential. For real estate companies looking to build their brand and take advantage of the highly targeted nature of social media to drive sales, it’s easy to look at the landscape and wonder, “Should my organization be on 14 social media platforms, too?” The short answer is no. In our new white paper we evaluate and analyze data from the top 50 residential and commercial real estate companies (by transaction volume) on social media. The resulting insights are instructive for both commercial and residential real estate companies spanning a variety of functions looking to enhance their digital marketing strategy. In this post, we explore three key insights from our research. Residential is on more platforms, but commercial has greater following   The top 50 residential real estate brands operate 218 total...

As internet usage trends increasingly towards mobile devices, having a mobile-friendly web page is essential to maximizing your website traffic. 60% of online traffic is now coming from mobile users, but those users may not find your web page as easily as before (1). In mid-April, Google made changes to their mobile algorithm to adapt to the shift in browsing methods. With these changes, mobile-search results now give preference to websites Google deems mobile-friendly, while penalizing those that are not. For the search engine which has traditionally focused on content relevancy, it is a big shift to see user-experience hold such weight.   So, what is mobile-friendly? There are several factors to consider, but the overall emphasis is on having a webpage that, when viewed on a mobile device, fits the screen, is easy to navigate and runs well. To ensure mobile-friendly...

Last week we looked at the top reasons why small businesses need a website, from ensuring your company pops up when people search for you on Google to establishing credibility. This week we’d like to help you ask a few deeper questions you’ll need to answer before crafting a solid site.

What is the purpose of your site?

To begin, what kind of business are you? An ecommerce site will want features that a community site probably won’t, and vice-versa. Are you selling a product on your site? Do you need for it to work with social media to engage with a community? Will it need a calendar to advertise frequent events?

It’s easy to see why a larger company might need a website, but it can be hard to see why a local shop or consultant might need one. If you’re running a locally-owned shop where most of your customers come in from around town, or if you’re a one-person micro-business acquiring clients through word-of-mouth or social media exclusively, what more could a website add?

Customers these days can interact with businesses on any number of review or social media sites, and it can be hard for small to mid-sized businesses in particular to keep track of who’s tweeting or writing about their service. Even if you’re consistent about maintaining a strong community on a site like Facebook— replying to comments, messages and questions to keep customers happy with your business— others likely pass by unnoticed, posting on pockets around the web. In 2014, you can keep track of all of it with a social monitoring app we love called Perch.

What makes a good website for a legal firm? Just as there are many kinds of firms and clients, so too there are diverse approaches to legal firm branding and design. When site-building, whether you’re a one-person operation or part of a full-service firm, make sure you’re tackling the following: Establish authority and trust. Clients want to feel like they can trust you. Inspire this security in the information you post on your website. Will your clients feel more secure with testimonials? Clear displays of legal association membership? Media appearances? All of this content can help establish you as an authority, and many firms mix and match when creating a site. Target your audience. Remember that copywriting is as important as design. Will your clients respond better to a casual, clear tone, or will they prefer something more formal? Is...