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At first, handling digital marketing completely in-house may seem like a strategic way to save on expenses. However, did you know that partnering with a digital marketing agency can help your team streamline your campaigns and drive more revenue? Check out three reasons why working with a digital marketing agency can help take your marketing to the next level and make your brand stand out from the competition. ...

Across all social media platforms, content trends that go viral garner a lot of attention, both in terms of visibility and other engagement metrics such as “likes.” However, is building a company’s social media presence by solely focusing on trending topics the best way to go? We share insights into ways you can balance your social media content between short-term “viral” topics with content that contributes to sustainable business growth. ...

What story are you telling about your brand? Digital marketers have many tools at their disposal, whether it’s different social media platforms or the format they use, such as a single image post or a video. To make your brand stand out from the competitors, it’s important to master the art of strategic storytelling to engage your audience and create meaningful connections with your potential customers. ...

You may be sick of hearing terms like “the new normal,” but it’s clear that the COVID-19 pandemic has had a long-lasting impact on our daily lives, such as normalizing remote work and making people more health conscious. However, did you know that the pandemic also changed how many industries approach digital marketing? Keep reading to learn how COVID-19 has impacted the pharmaceutical industry and the different ways companies — and marketers — are navigating these changes effectively. ...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter is working with Snapchat to integrate Bitmojis on the app, TikTok is both adding and removing some shopping features, and YouTube is removing the option to hide subscriber counts. Continue reading for more updates across social media!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter announced “Branded Likes” for advertisers, Instagram Reels added API access, and Facebook announced new features for Groups. Continue reading for more updates across social media!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Instagram is rebranding its visual elements, TikTok integrates with social media management tools such as Hootsuite, and YouTube brings ads to Shorts. Continue reading for more updates across social media from this week!...