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Welcome to your weekly dose of social media updates! Twitter will soon list related hashtags to Trending Topics, Snapchat will allow Spectacles content to be exported to other platforms, Instagram is introducing Facebook-style reactions to its Stories, and much more! Read on for all the details. ...

The past year has been full of growth and change at Spark Growth: changes on our executive committee, additions to our leadership team, a satellite presence in Denver, new service offerings, amazing new clients, new work for our fabulous existing clients and, as of this past week, a whole lot of new trophies that we have to find a spot for in our new digs. The Stevie Awards recognized Spark Growth’s talented team, strategic client work and, as the name says, growth with 5 American Business Awards in 2018....

Every Halloween we take the opportunity to celebrate the spooky, the creepy and everything else that goes bump in the night. This time around though, we’re looking back on some downright eerie marketing stunts that left us in unpleasant bewilderment. Here are some of the past year’s scariest social media mistakes! What Were You Thinking?!? GIF from Inconvenientsequel GIFs   1. Dove’s Skin-Color Controversy Dove’s October campaign showing a black woman removing her shirt to reveal a white woman is still fresh in everyone’s minds. Despite allegedly positive intentions, the ad was perceived to be a tasteless allusion to the idea that dark skin is inferior to light, and unfortunately evoked an unsettling history of racist ads in the soap industry. Dove quickly issued an apology for the offense that was caused, and we hope they’ll look more critically at the potential negative connotations...

Happy Friday! We’re back with another Made for Paid rundown. Things have been relatively quiet this week in the social media advertising department, but we do have some interesting SEM news to share. Let’s dive in!...