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08 Feb

Short-form videos have been dominating the social media scene lately, such as TikTok and Instagram Reels, and you’ve probably watched a fair number of them already if you’re a typical internet user. They’re instantly recognizable: Typically, they’re portrait-sized and recorded on mobile phones, ranging anywhere between 15 to 60 seconds long. In this article, we’ll be comparing the most popular short-form video platforms, which are TikTok, Instagram Reels, Snapchat, and YouTube Shorts. ...

17:01 / Digital Marketing Insights / Social Media
14 Dec

2020 is (finally) almost over! First off, we’d like you to pat yourself on the back for surviving this year. The digital marketing landscape has transformed quite a bit due to 2020’s events, especially of course due to COVID-19, which made its impact on virtually every industry. So in light of the year’s end, we’ve taken a look at the trends from the past year and put together a list of our top predictions for digital marketing in 2021. ...

15:28 / Digital Marketing Insights
26 May

Julia’s continued success as a marketer and contributions to Spark Growth definitely caught the judges’ attention. Today, we’ll be talking about what makes Julia such an effective digital marketer, especially during the COVID-19 that has impacted businesses around the world. In elevating her clients during this crisis, Julia has shown that thinking outside the box combined with efficient pivoting can yield successful results....

07:57 / News
13 Apr

So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....

11:43 / Elissa Liu’s Executive Perspective