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Julia’s continued success as a marketer and contributions to Spark Growth definitely caught the judges’ attention. Today, we’ll be talking about what makes Julia such an effective digital marketer, especially during the COVID-19 that has impacted businesses around the world. In elevating her clients during this crisis, Julia has shown that thinking outside the box combined with efficient pivoting can yield successful results....

So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....