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Though it’s important for businesses to invest in paid social media content in order to improve brand growth and audience reach, it is equally as important to implement an organic social media program as well. Why is this the case, though, and exactly how effective can organic social media be for a brand? Today, we’ve asked one of our core team members, Jackie Le, Copywriter and Social Media Coordinator at Spark Growth, to give us her insights on the topic! ...

We’re back with another week of social media news in Spark Growth’s Spark Social Report! This week, TikTok has imposed a ban on fasting apps and weight loss supplement-related ads, and Pinterest has rolled out “Story Pins.” Read the full article to learn more about what’s new on the top social media apps! ...

Repurposing content means to use some or all elements of existing content in order to expand that content's reach. Based on our own social media marketing experience, this article will highlight some of the different tactics and tricks that marketers can use to repurpose their content effectively! ...

Welcome back to Spark Social Report by Spark Growth! This week, Snapchat added voter registration tools on its platform in light of the upcoming U.S. election, and Facebook launched a funding program to help support Black creators. Scroll to read more of this week’s social media updates! ...

It’s a widely known fact that using hashtags in your social media posts is an important factor in social media marketing. However, since hashtag best practices differ on each social platform, it can sometimes be confusing for brands to navigate how to use hashtags effectively across platforms. This article will highlight some of the hashtag tips we’ve learned based on our own observations, experience, and research! ...

Welcome back to another Spark Social Report by Spark Growth! This week, TikTok released “TikTok for Business,” a platform geared towards advertisers, and Snapchat launched their first Shoppable AR experience. Keep scrolling to read more updates! ...

These days, the world isn’t just dealing with the COVID-19 crisis, which in itself has had a devastating impact on society. We are also dealing with the crisis of systemic racism and police brutality, an issue that was catalyzed by countless deaths of Black people by the hands of the police, but more recently coming to a head after the murder of George Floyd. With the extreme number of crises accumulating in 2020, how do brands and marketers navigate using social media for crisis management?...