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Another week means another Spark Social Report by Spark Growth! This week’s updates saw Twitter launching a platform integration feature with Snapchat, Reddit acquiring Dubsmash, and more. Scroll to read more social media updates! ...

2020 is (finally) almost over! First off, we’d like you to pat yourself on the back for surviving this year. The digital marketing landscape has transformed quite a bit due to 2020’s events, especially of course due to COVID-19, which made its impact on virtually every industry. So in light of the year’s end, we’ve taken a look at the trends from the past year and put together a list of our top predictions for digital marketing in 2021. ...

Happy December, readers, and welcome back to another Spark Social Report by Spark Growth! This week, Facebook announced its latest resource hub for businesses, and TikTok and YouTube released their lists of top videos from 2020. Continue reading for more social media updates! ...

In today’s article, we’ll be interviewing Spark Growth’s account manager, Julia Pyo, to give us insight on what paid social media marketing is and why it’s so important for brands to be strategic in their approach. ...

Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

Another week, another Spark Social Report by Spark Growth! In further efforts to support Black-owned businesses, Facebook has expanded on its #BuyBlack campaign, and platforms like TikTok and LinkedIn have followed suit with similar initiatives. Scroll to read more of this week’s social media updates! ...

We’re back with another Spark Social Report by Spark Growth! This week, Snapchat launched “Sounds,” and Instagram released a set of monetized badges for creators to use during Live streams. Scroll to read more of this week’s social media news! ...

These days, Instagram has an ever-growing array of Stories features for users to choose from. Marketers shouldn’t be afraid to experiment with all of the creative avenues, as Stories are an effective way to engage with followers. Making use of Stories also improves discoverability and can ultimately help to strengthen a social media presence. This article will highlight some of the ways brands can use Instagram Stories to increase user engagement on the platform! ...