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Welcome to another Spark Social Report by Spark Growth! This week, we look at how Facebook is improving its technology to support those who are visually impaired. YouTube is also running tests to make videos more shoppable. Keep ready for more social media updates!...

Welcome back to another Spark Social Report by Spark Growth! This week, Instagram is testing a countdown timer for Stories, YouTube is updating its harmful content policies, and WhatsApp gets shopping carts. Keep reading for more social media updates....

Happy December, readers, and welcome back to another Spark Social Report by Spark Growth! This week, Facebook announced its latest resource hub for businesses, and TikTok and YouTube released their lists of top videos from 2020. Continue reading for more social media updates! ...

Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

The Spark Growth team is back with another Spark Social Report. This week, WhatsApp has added a shopping button while Twitter launches its Fleets feature in Japan and updates its carousel ads. Keep reading for more social media news....

It's another week, which means another Spark Social Report by Spark Growth! This week, Facebook is supporting public health experts with its new vaccination campaign and users can now publish entire WordPress articles to their Twitter account. It’s a full week of social media updates so keep reading to learn more!...