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In today’s article, we’ll be interviewing Spark Growth’s account manager, Julia Pyo, to give us insight on what paid social media marketing is and why it’s so important for brands to be strategic in their approach. ...

These days, Instagram has an ever-growing array of Stories features for users to choose from. Marketers shouldn’t be afraid to experiment with all of the creative avenues, as Stories are an effective way to engage with followers. Making use of Stories also improves discoverability and can ultimately help to strengthen a social media presence. This article will highlight some of the ways brands can use Instagram Stories to increase user engagement on the platform! ...

Though it’s important for businesses to invest in paid social media content in order to improve brand growth and audience reach, it is equally as important to implement an organic social media program as well. Why is this the case, though, and exactly how effective can organic social media be for a brand? Today, we’ve asked one of our core team members, Jackie Le, Copywriter and Social Media Coordinator at Spark Growth, to give us her insights on the topic! ...

Welcome back to another Spark Social Report by Spark Growth! This week, TikTok released “TikTok for Business,” a platform geared towards advertisers, and Snapchat launched their first Shoppable AR experience. Keep scrolling to read more updates! ...

These days, the world isn’t just dealing with the COVID-19 crisis, which in itself has had a devastating impact on society. We are also dealing with the crisis of systemic racism and police brutality, an issue that was catalyzed by countless deaths of Black people by the hands of the police, but more recently coming to a head after the murder of George Floyd. With the extreme number of crises accumulating in 2020, how do brands and marketers navigate using social media for crisis management?...

Welcome back to another Spark Social Report by Spark Growth! Instagram has added new features to help users celebrate Pride month, and Snapchat announced an array of updates at their latest Snap Partner Summit. Scroll down to read more of this week’s social media updates! ...

Julia’s continued success as a marketer and contributions to Spark Growth definitely caught the judges’ attention. Today, we’ll be talking about what makes Julia such an effective digital marketer, especially during the COVID-19 that has impacted businesses around the world. In elevating her clients during this crisis, Julia has shown that thinking outside the box combined with efficient pivoting can yield successful results....

Welcome to the first ever Spark Social Report by Spark Growth! You may notice that our name has changed (previously “Spark Bites”) but rest assured, the content is still the same! This week, Facebook released a range of new tools for video, and Instagram announced “Live Donations” that allows users to raise funds for nonprofit organizations. Scroll to read more of this week’s social media updates! ...