Enterprise healthcare brands maintain a human connection across multi-channel social strategies by balancing strict regulatory compliance with empathetic, audience-specific storytelling. This requires segmenting communication pathways in a number of ways,…
Women make approximately 80% of household healthcare decisions, acting as the primary buyer for children, partners, and aging parents. To capture this market, brands must pivot from isolated product messaging…
Today, it’s not uncommon to see healthcare brands on platforms like Instagram, LinkedIn, and TikTok. But this wasn’t always the case. In fact, when it comes to digital transformation,…
In the ultra-competitive healthcare landscape, focusing on the right digital growth marketing strategy is key to getting in front of the right audience at the right time. Keep reading…
In our previous article, Digital Marketing Strategies for Healthcare Brands on Instagram, we shared our expert advice on how marketers can leverage Instagram to drive toward their business objectives….
In our ongoing healthcare marketing series, we’ve shared insights into how specialized marketing services can support women’s health and wellness brands in reaching their audience and achieving their business…
For some healthcare marketers, the target market might not be general consumers — but rather, healthcare professionals (HCPs). How can you leverage organic and paid social media activities to…
There are many social media platforms for healthcare marketers to choose from. So, which one is right for meeting your brand objectives? In our new series, we dive into…
Discussions around mental health, sexual health, reproductive health, and substance abuse were once considered taboo. Yet today, more healthcare brands and consumers are being open about these important sensitive…
Healthcare marketers, are you leveraging videos in your digital marketing strategy? While videos take more time and effort to create, this format is popular among social media users.
A Hubspot study found that half of marketers are incorporating video in their digital marketing strategy. Videos also ranked at the very top in terms of media formats with the highest ROI (return on investment).
Learn why video content is so effective on social media, the platforms you should consider, and healthcare video ideas to get you started!
