We’ve got the scoop on all the biggest social media updates of the week! Read on to get all the details on Pinterest’s algorithm changes, Facebook’s new ad restrictions, WhatsApp’s recent deal with Google, Instagram’s addition of polls to private messaging, and more. ...
We’ve got a lot of exciting social media updates for you in this week’s edition of Spark Bites! Read on to get the latest scoop on the new AR lenses Snapchat is testing, Twitter’s upcoming Trend Spotlight Ads, Instagram's new “question” sticker for Stories, and more. ...
Whether or not Vero lasts long-term, our Chief Strategy Officer sees important lessons for brands and social platforms to learn from its sudden rise to prominence....
8 predictions for how the digital landscape will change in 2018, from social shopping to augmented reality-based advertising....
Welcome to this week’s edition of Spark Bites! We have exciting news from the world of social networks — for starters, more than one of them has taken augmented reality to a whole new level. Read on to find out more! Facebook Facebook is launching a “Snooze” button, which you can use to mute content from a friend, group, or page. Posts from the muted account won’t appear on your newsfeed for 30 days. This gives us another more subtle alternative to unfriending and blocking. The social network has launched an AR platform to allow developers (or anyone, for that matter) to create AR experiences for Facebook Camera. These 3rd party AR creations will be part of the platform’s “World Effects” feature, which all users can apply to their photos or videos. Now that’s what we call taking the AR social...
This has been a big week for social networks. There have been major upgrades, redesigns, integrations, you name it! While some social media apps overlook basic household maintenance, others show us their humane side. Read on to find out more! Facebook In a bid to beat tween-focused competitors like Snapchat, Facebook has launched “Messenger Kids,” a text/video chat app exclusively for children. One huge USP of the app is that kids needn’t sign up for an account at all and parents have control over their friend list. The social network also has special safety filters in place to prevent kids from sharing inappropriate content. Whether these efforts pay off and the app gains popularity remains to be seen. Facebook has always taken a strong stand against pre-roll ads on videos. However, after the launch of its (YouTube-esque) Watch platform, the social...
Nothing deters social networks — not even the holiday season. Some of them continue to upgrade their technology and features, while others make bloopers worth marveling at. Check out the latest in the world of social media in this new edition of Spark Bites! Facebook Facebook launched a Messenger plug-in that can be integrated into third-party websites. This means that businesses are able to not only chat with customers, but also continue the conversation after the customer leaves their website. Another advantage is the whopping reach of the app and the ease of access across all web and mobile devices. That’s another feather in the social network’s already feathery cap. Clearly under pressure to solve the problem of fake news, Facebook made a misguided trial attempt, wherein it promoted comments containing the word “fake.” As a result, for every feed from...
Social media isn't just feeding the content pipeline - it should be much more strategic. Make sure you aren't making these top 10 mistakes....
We’ve been grabbing coffee and saving the digital world, all in a brief hiatus's work. But now we're back with your recommended dose of social media updates in another edition of Spark Bites! This has been a big week for many social apps, what with new food ordering features, beta tests of facial recognition and increased character limits flying around. There’s plenty of exciting stuff going on in the social world -— read on to find out more! Baby Oh Boy GIF from Baby GIFs Facebook Facebook has launched a new “Order Food” feature in the US. It allows you to explore restaurant options in your area for take-out or delivery. Apart from partnering with restaurant chains, the social network is collaborating with other food ordering services so it doesn’t really face competition. So go ahead, stuff your face(book)! The time has...
The social media landscape is oversaturated for the real estate industry, both commercial and residential. For real estate companies looking to build their brand and take advantage of the highly targeted nature of social media to drive sales, it’s easy to look at the landscape and wonder, “Should my organization be on 14 social media platforms, too?” The short answer is no. In our new white paper we evaluate and analyze data from the top 50 residential and commercial real estate companies (by transaction volume) on social media. The resulting insights are instructive for both commercial and residential real estate companies spanning a variety of functions looking to enhance their digital marketing strategy. In this post, we explore three key insights from our research. Residential is on more platforms, but commercial has greater following The top 50 residential real estate brands operate 218 total...