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By Pooja Desai Patel Some of the first Pinterest pages I followed included brands such as Etsy, Anthropologie, and Tory Burch. But it was only a few weeks ago that Pinterest officially opened its doors to businesses. Prior to this, commercial use was actually prohibited by the site. As a loophole, each business simply signed on to Pinterest as an individual. In light of this change, business users should transfer their accounts to a business account. As a result, they will have access to separate tools and be subject to different terms. So what are the benefits of converting to a business account?

Pinterest is the largest social media site behind Facebook and Twitter and continues to be one of the fastest growing. According to Shareaholic, Pinterest drives more referral traffic than Google+, YouTube, Reddit, and LinkedIn combined!  The data speaks for itself- Pinterest is here to stay. Still wondering how your business can benefit from starting a Pinterest page?  Today's article from Helios Design offers a case study of brands that are making a splash in this increasingly popular social network. The most important thing to consider when pinning is that you should avoid just posting product or service related content. Think about what else your audience cares about.  Even if you post content that doesn't initially seem directly tied to your business, remember that it's about getting your audience to connect with your brand identity and keep coming back for more.  Take...

Whether you're planning a new product launch or a new party, social media can be useful for everyone!...

Pinterest is growing its user base more and more by the minute and it is turning into a fantastic way to help market your brand and spread viral marketing campaigns like wildfire. Casual users, loyal customers and marketing managers can all find a use out of Pinterest. Today's article from Hub Spot helps to show you just how varied a utility Pinterest is by bringing you LOTS of infographics! There's 10 great, informative and fun infographics showing you everything you could possible want to know about the newest social media giant. There's a load of demographics in all of this along with some playful yet really helpful tips, (such as the Pinning Eqituette) or some down and dirty technical how-to's to get the most out of your brand's Pinterest page. You'll find detailed infographics on what exactly Pinterest is and how...

Your business has Facebook, LinkedIn, and Twitter accounts (and likely, many others) and now you're curious as to whether you need to sign up for Pinteret as well. Pinterest's popularity is growing at an incredible clip and has burst onto the scene in historical fashion (becoming the fastest stand-alone site to garner 10 million monthly unique US visitors). You should already know about Pinterest by now and how it could become part of your social media strategy. If you don't already know, head over to Pinterest.com and find out more, or click here to see this January Mashable article on how Pinterest can increase your consumer engagement. It can be used in many different ways, from product advertisement (with your products possibly going viral) to simply gaining a customer base and community for social engagement. The great thing about Pinterest is...

You may have heard about Pinterest lately - perhaps you received a personal invitation from a friend. Learn how this photo-centric social network is being used by companies, with this spotlight on Whole Foods....