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In a new post, Social Media Today has shared an infographic from Prestige Marketing Inc., showing how to effectively use Email marketing.  Many companies have abandoned email marketing in favor of social and digital marketing.  This post shows just how valuable a well-made email campaign can be in conjunction with the aforementioned methods.  The fact of the matter is that many customers still prefer e-mail promotion to other formats.  Here are some highlights from Social Media Today's post: Basic E-mail Marketing Stats 64% of potential customers prefer professional e-mails as opposed to 8% that prefer promotional social media posts When a consumer makes a purchase through a marketing e-mail, they spend 138% more than those who do not receive offers through e-mail Best Practices: Subject Lines Keep it under 50 characters and include a special offer, this increases open rates by 50% 85% of users rely on subject line when...

The infographics keep on rolling out this week! Today's article from Mashable comes off the heels of our Wednesday post (here) discussing another Mashable article talking about the Google's newest app, Local (here). With Google+ beginning to integrate more and more with other Google features, the social media underdog is continuing to keep itself relevant. The article links to a fantastic infographic that gives you 20 pretty convincing reasons to switch to Google+ as your go-to social network. Even if you're not convinced to make a complete switch to make this your default social media tool, you'll likely be swayed into thinking about giving Google+ another try. Read the article and see the infographic here...

The great (and sometimes, maybe, "troublesome") thing about social media is that the virtual customer engagement has varied uses. Engagement helps to grow your community of followers, brings a sense of loyalty, and helps in your marketing strategy. The other great aspect of this is that it also can work as a customer service focus point, allowing you to help your community troubleshoot any issues they have. If successful, this ultimately helps establish a more secure sense of loyalty as well as increasing your brand's reputation. Check out a great example of customer service on twitter by clicking here. Today's article from Social Media today discusses building a customer relationship in the social media world, with some tips and strategies to follow. The most important part of this could very well be knowing your audience and making sure you are in...

Google+ is still finding ways to keep itself very relevant in the social media world. Today it introduced something very useful for consumers and businesses alike, incorporating the reputed Zagat guide into their new 'Local' tool. The Local tool lets users search for information on local businesses as well as share their own experiences. Today's article from Mashable has all the details on this new Google+ feature. Click here to read on. ...

Today's article actually comes from an article from last week from Business Insider. It appears that Facebook has recently released a new advertising feature, allowing Page Administrators to track click-throughs. The app looks like it will be a very handy monitoring tool as administrators will be able to see exactly how new followers arrived at a page either through search or through promotion and posts. Click here to read the article. ...

Just because we have an abundance of social media tools that make it incredibly easy to set up pages and networks for our brand doesn't mean it's just as easy to fill in the content. We need to know our audience, our direction and REALLY know our company values. Content is undoubtedly king but without a specific style and tone, you could be missing an opportunity for reach and engagement. Today's article comes from Ben Padley of Social Media Today and discusses this important step: establishing your brand's "voice". The language used and the way you communicate with your audience across your various social media tools reflects your brand's image. Values and attitudes, personality and tone are all reflected in the manner in which your content comes across. It can be a way to separate you from similar brands or, if...

Marketing your brand on Facebook has never been easier these days but how do you achieve the maximum audience potential? Today's article from Mashable provides you with 5 easy steps to increase your Facebook reach to a wider audience, gaining more followers and potentially going viral. The article introduces you to the EdgeRank factors, an Facebook algorithm which determines important, "screen-worthy" content. The three factors (affinity, weight and time) will determine how long and relevant your posts are. The five tips found in the article are based around focusing on getting the most out of the EdgeRank. Click here to check out the tips! ...

The social media landscape is filled with management tools, social networks, apps, search, you name it. New companies and products start up every day, making it harder for you to keep up with the times. Today's article from Business Insider links you to an excellent and absolutely jam-packed depiction of the entire digital marketing environment from a Buddy Media event (click here). The infographic will help you to navigate the many confusing products and categories out there, such as the many Social Networks, Social TV sites, Social Brand Engagement, Plug-ins & Widgets, etc. This is a fairly comprehensive list that could help you begin to understand the landscape or even lead you to a few new tricks and products that you never knew existed. Click here to read on and see the amazing infographic!...