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Social Media Examiner looks at seven companies who have used unique marketing strategies for their business pages on social media platforms such as Twitter, Facebook, LinkedIn, and Google+.  Some effective tactics mentioned include spotlighting your customers, mixing up your background images, personalizing your content, and using services such as Vocalize and Google Currents.  All of these strategies have resulted in increased engagement both online and offline.  For more inspiration check out the full article here! 

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