27 Apr Why Landing Pages Are an Indispensable Part of Marketing
Landing pages are not just another page in your website. They should not include your usual navigation menus or other distractions on the page, as they are meant to focus the user on the specific offer and call to action on the page. Different versions can also be created in order to test different offers, messaging, calls to action, forms and
2) Give Your Offers a Place to Live: Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool.
3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out.”
Click here to check out the full article from Hubspot, including the other 3 top reasons and the 7 key components to an effective landing page.