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For many marketers, Pinterest may seem like too much of a niche social media platform to consider using. However, this app has come a long way since its early days of simply being a place for users to save content to their own Pinterest boards. With robust ad options, new shoppable features, and an easy-to-use interface, Pinterest has, in recent years, become a more effective place for digital marketers to share content....

While some marketers and users may think that Facebook has declined in popularity or usage over the years, you might be surprised to hear that it’s still a popular and useful platform. Facebook has the highest global user base of all social media platforms, at 2.7 billion monthly active users as of 2020! Businesses can use Facebook to reach large audiences, generate revenue, build brand awareness, and much more. ...

Twitter is one of the longstanding O.G.s of social media, known for its short-form posts and for being the original platform for hashtags. However, Twitter isn’t just limited to individual users: brands can use Twitter to engage with their customers and prospects, build brand awareness by accessing a global network of 330 million users, and boost conversions through the platform’s ad options. ...

Every social media app is different and LinkedIn certainly stands out from other platforms like Instagram and TikTok. This is because LinkedIn is primarily known for its networking capabilities thanks to its large user base of industry professionals and organizations....

With so many new and updated features that came out this year, 2021 will be a great time for brands to finally get on Instagram and start connecting with their target audience through paid and organic content. Here are our top three reasons why your business should use Instagram in 2021....

In today’s article, we’ll be interviewing Spark Growth’s account manager, Julia Pyo, to give us insight on what paid social media marketing is and why it’s so important for brands to be strategic in their approach. ...

Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

These days, Instagram has an ever-growing array of Stories features for users to choose from. Marketers shouldn’t be afraid to experiment with all of the creative avenues, as Stories are an effective way to engage with followers. Making use of Stories also improves discoverability and can ultimately help to strengthen a social media presence. This article will highlight some of the ways brands can use Instagram Stories to increase user engagement on the platform! ...

Though it’s important for businesses to invest in paid social media content in order to improve brand growth and audience reach, it is equally as important to implement an organic social media program as well. Why is this the case, though, and exactly how effective can organic social media be for a brand? Today, we’ve asked one of our core team members, Jackie Le, Copywriter and Social Media Coordinator at Spark Growth, to give us her insights on the topic! ...