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From Story ads on Instagram to Snapchat's recently released Dynamic Ads, mobile marketing options on social media platforms are continuously being created and updated. This gives digital marketers more ways than ever to reach their brand's target audience. In this article, we'll go over the basics of TikTok marketing, the major ad types, and look at an example of a successful campaign....

Choosing the right social media platform to position your business in the digital space is crucial, as it affects the way your business engages with consumers. Twitter is a timely, trend-driven platform that is ideal for sharing newsworthy content and authentic perspectives. This platform can be leveraged to provide credibility as a player in your brand’s industry, and allows your brand to connect with audiences through creative campaigns and timely cultural moments. In this blog post, we’ve put together guidelines to help you effectively create and optimize your brand’s content on Twitter. ...

Being thoughtful about your brand’s digital marketing strategy is even more crucial in the complicated landscape of franchise digital marketing. Spark Growth has witnessed franchises making the same mistakes in their social media marketing and digital advertising strategies over and over....

The financial services industry’s stringent regulations initially held companies in this sector back from wholeheartedly embracing social media as a marketing channel in the same way that other industries did. But the days of apprehension are shifting into the rearviewmirror as financial services brands are more regularly dipping their toe (or even diving) into the waters of social media. In our new white paper we evaluate and analyze data from the 50 largest (by revenue) North American financial services companies on social media. Forbes divides the industry into four sectors or categories, and we evaluated these companies based on those designations, which include: Banking (JP Morgan Chase, Wells Fargo, etc.), Consumer Services (American Express, PayPal, etc.), Insurance (Prudential, MetLife, etc.), and Investment (Berkshire Hathaway, Goldman Sachs, etc.). The resulting insights are instructive for financial services brands looking to enhance their digital...