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Mobile can be a powerful marketing tool, if used correctly. But it takes the right strategy and program to ensure it's best complementing the rest of your marketing efforts. And don't forget to set up analytics to measure the traction and success your program is getting. Read today's article from Social Media Today to find out how mobile can work for your business....

Social Media Examiner looked at 7 businesses and how they effectively and creatively use social media marketing strategies. They highlight innovative ideas used on multiple tools, such as Instagram, LinkedIn, YouTube, Google+, and Twitter, and include great advice on how you can implement similar strategies for your business’ pages. ...

As business and consumer pages become more egalitarian (as evident with the switch to Facebook Timeline for brand pages), marketing strategies are also beginning to change. Check out Mashable’s 10 steps on how you can implement this new “humanize the brand” technique and how you can increasingly interact with customers on a personal level. ...