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Generating leads is hard work filled with lots of dead ends, phone calls, ignored emails and painstaking searching. You can help yourself by using some of your current social network campaigns to help generate these leads for you, but which ones are best and HOW do you use them to best help? Today's article from HubSpot comes from a review of a HubSpot study from earlier in the year (found here). The study found that LinkedIn is a whopping 277% more effective at generating leads than the social media giants, Facebook and Twitter. That's a pretty impressive number, but it seems that, to many, it's just a number; It's not exactly clear as to how to use LinkedIn to get that significant punch in lead generation. Today's article takes a look at exactly that: how to use a specific LinkedIn feature...

Lists seem to be the popular thing this week and I've got one more coming your way. Today's article comes from Mashable looks at the new opportunities found in the combination of Facebook Brand Pages and the Facebook Timeline format, giving you 9 great tips, tricks and advice to upgrading (or beginning) your Facebook Brand campaign. The article quotes a recent study that suggests that the initial Timeline surge of "fans" has decelerated and these tips are meant to help reenergize your campaign. Click here to view all 9 tips (including many other links to help move you along as well). ...

It's difficult to beat Facebook's ability to enhance client-to-business engagement due to the varied methods and tools at your disposal. Your business page can post quizzes, polls, share links, and promote special offers. Each one providing you with a specific return in the form of viral sharing, acquired information or attracting direct business, but just how much of a return are you getting? Today's article from Mashable looks at a Wildfire Interactive study of a randomized sample of 10 000 Facebook campaigns. The study aimed to find out which types of campaigns garnered the highest response rates and earned media. The major takeaways from the study are that a high percentage (86%) of those who come to a Facebook quiz from the News Feed will eventually take the quiz, thus automatically sharing the quiz with the rest of their friends list,...

Your business has Facebook, LinkedIn, and Twitter accounts (and likely, many others) and now you're curious as to whether you need to sign up for Pinteret as well. Pinterest's popularity is growing at an incredible clip and has burst onto the scene in historical fashion (becoming the fastest stand-alone site to garner 10 million monthly unique US visitors). You should already know about Pinterest by now and how it could become part of your social media strategy. If you don't already know, head over to Pinterest.com and find out more, or click here to see this January Mashable article on how Pinterest can increase your consumer engagement. It can be used in many different ways, from product advertisement (with your products possibly going viral) to simply gaining a customer base and community for social engagement. The great thing about Pinterest is...

In the world of Social Media, there are multiple popular and established tools like Facebook, Twitter, Mailchimp etc. with even more cropping up every day. By treating all these tools as working parts in an overall marketing machine and not simply stand alone segments. Today's article by Hubspot focuses on the importance of E-mail and also provides ways to further improve this tried, tested and true tool by integrating it with your business' other various social media arms. It is incredible how easy much of this is--by simply adding a Twitter or Facebook icon to your mailing list, or by comparing your E-mail analytics data to your other social media tools, you can further your brand's reach while also recognizing and improving on any weaknesses or shortcomings. E-mail should be an absolutely integral part of your on-line strategy, as highlighted by the...

Calls-to-action are incredibly important to your branding and landing pages as they are the things that pop out to visitors, catching their eye and leading them to content. Last week we linked a Hubspot article discussing the importance of Landing Page (click here). Today's article is a continuation of that thought from Hubspot focusing on calls-to-action and the 13 common mistakes made when implementing them, providing helpful examples to help identify any mistakes you could be making. Check out the article here. ...

In today's world of SEO and algorithms, article headlines must be crafted to not only attract the human eye but also attract Google's "eye". Since these algorithms don't care about how witty or eye-catching your headline is, it's easy to fall into the trap of crafting these headlines in a boring, stagnant, for-SEO style. Today's article from Mashable shows you it doesn't have to be this way. Several examples are given, showing you some Bad, Better and Good article and page titles, all aimed at helping you craft a better headline to attract cursors while also optimizing your search engine position. Read the full article here...

Today's article from Social Media Today discusses the untapped potential of social media for businesses. While social media is becoming the norm for businesses, it is being implemented within the new standards and "traditional" frameworks of the new way--specifically, viral creative content campaigns. This surely attracts the customer and keeps them interested but there is so much more that we can do within these frameworks; we can create a deeper connection with our customers that is not possible through any traditional media or even the standard practices currently employed within social media. The article highlights an important distinction within social media practices, one that revolves around the business' own plans and goals. There is a difference between building a Social Brand and a Social Business. The Social Brand is essentially the shifting of an existing brand into the social...

Today's article by Hubspot is an excellent place to start to understand the importance and value of landing pages.  Landing pages are a very targeted way of communicating an offer and set of value points to your customers and then capturing the lead. A landing page must be strategically crafted with the right offer and call to action, the right layout and the right lead capture form to maximize the number of customers who will click the button and take you up on your offer, giving you access to their information and the ability to stay in touch, in the process. Landing pages are not just another page in your website.  They should not include your usual navigation menus or other distractions on the page, as they are meant to focus the user on the specific offer and call to action on...