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#marketing Tag

In today's world of SEO and algorithms, article headlines must be crafted to not only attract the human eye but also attract Google's "eye". Since these algorithms don't care about how witty or eye-catching your headline is, it's easy to fall into the trap of crafting these headlines in a boring, stagnant, for-SEO style. Today's article from Mashable shows you it doesn't have to be this way. Several examples are given, showing you some Bad, Better and Good article and page titles, all aimed at helping you craft a better headline to attract cursors while also optimizing your search engine position. Read the full article here...

Today's article from Social Media Today discusses the untapped potential of social media for businesses. While social media is becoming the norm for businesses, it is being implemented within the new standards and "traditional" frameworks of the new way--specifically, viral creative content campaigns. This surely attracts the customer and keeps them interested but there is so much more that we can do within these frameworks; we can create a deeper connection with our customers that is not possible through any traditional media or even the standard practices currently employed within social media. The article highlights an important distinction within social media practices, one that revolves around the business' own plans and goals. There is a difference between building a Social Brand and a Social Business. The Social Brand is essentially the shifting of an existing brand into the social...

Today's article by Hubspot is an excellent place to start to understand the importance and value of landing pages.  Landing pages are a very targeted way of communicating an offer and set of value points to your customers and then capturing the lead. A landing page must be strategically crafted with the right offer and call to action, the right layout and the right lead capture form to maximize the number of customers who will click the button and take you up on your offer, giving you access to their information and the ability to stay in touch, in the process. Landing pages are not just another page in your website.  They should not include your usual navigation menus or other distractions on the page, as they are meant to focus the user on the specific offer and call to action on...

Mobile can be a powerful marketing tool, if used correctly. But it takes the right strategy and program to ensure it's best complementing the rest of your marketing efforts. And don't forget to set up analytics to measure the traction and success your program is getting. Read today's article from Social Media Today to find out how mobile can work for your business....

Social Media Examiner looked at 7 businesses and how they effectively and creatively use social media marketing strategies. They highlight innovative ideas used on multiple tools, such as Instagram, LinkedIn, YouTube, Google+, and Twitter, and include great advice on how you can implement similar strategies for your business’ pages. ...

As business and consumer pages become more egalitarian (as evident with the switch to Facebook Timeline for brand pages), marketing strategies are also beginning to change. Check out Mashable’s 10 steps on how you can implement this new “humanize the brand” technique and how you can increasingly interact with customers on a personal level. ...