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#marketing Tag

Just because we have an abundance of social media tools that make it incredibly easy to set up pages and networks for our brand doesn't mean it's just as easy to fill in the content. We need to know our audience, our direction and REALLY know our company values. Content is undoubtedly king but without a specific style and tone, you could be missing an opportunity for reach and engagement. Today's article comes from Ben Padley of Social Media Today and discusses this important step: establishing your brand's "voice". The language used and the way you communicate with your audience across your various social media tools reflects your brand's image. Values and attitudes, personality and tone are all reflected in the manner in which your content comes across. It can be a way to separate you from similar brands or, if...

Marketing your brand on Facebook has never been easier these days but how do you achieve the maximum audience potential? Today's article from Mashable provides you with 5 easy steps to increase your Facebook reach to a wider audience, gaining more followers and potentially going viral. The article introduces you to the EdgeRank factors, an Facebook algorithm which determines important, "screen-worthy" content. The three factors (affinity, weight and time) will determine how long and relevant your posts are. The five tips found in the article are based around focusing on getting the most out of the EdgeRank. Click here to check out the tips! ...

The social media landscape is filled with management tools, social networks, apps, search, you name it. New companies and products start up every day, making it harder for you to keep up with the times. Today's article from Business Insider links you to an excellent and absolutely jam-packed depiction of the entire digital marketing environment from a Buddy Media event (click here). The infographic will help you to navigate the many confusing products and categories out there, such as the many Social Networks, Social TV sites, Social Brand Engagement, Plug-ins & Widgets, etc. This is a fairly comprehensive list that could help you begin to understand the landscape or even lead you to a few new tricks and products that you never knew existed. Click here to read on and see the amazing infographic!...

Generating leads is hard work filled with lots of dead ends, phone calls, ignored emails and painstaking searching. You can help yourself by using some of your current social network campaigns to help generate these leads for you, but which ones are best and HOW do you use them to best help? Today's article from HubSpot comes from a review of a HubSpot study from earlier in the year (found here). The study found that LinkedIn is a whopping 277% more effective at generating leads than the social media giants, Facebook and Twitter. That's a pretty impressive number, but it seems that, to many, it's just a number; It's not exactly clear as to how to use LinkedIn to get that significant punch in lead generation. Today's article takes a look at exactly that: how to use a specific LinkedIn feature...

Lists seem to be the popular thing this week and I've got one more coming your way. Today's article comes from Mashable looks at the new opportunities found in the combination of Facebook Brand Pages and the Facebook Timeline format, giving you 9 great tips, tricks and advice to upgrading (or beginning) your Facebook Brand campaign. The article quotes a recent study that suggests that the initial Timeline surge of "fans" has decelerated and these tips are meant to help reenergize your campaign. Click here to view all 9 tips (including many other links to help move you along as well). ...

It's difficult to beat Facebook's ability to enhance client-to-business engagement due to the varied methods and tools at your disposal. Your business page can post quizzes, polls, share links, and promote special offers. Each one providing you with a specific return in the form of viral sharing, acquired information or attracting direct business, but just how much of a return are you getting? Today's article from Mashable looks at a Wildfire Interactive study of a randomized sample of 10 000 Facebook campaigns. The study aimed to find out which types of campaigns garnered the highest response rates and earned media. The major takeaways from the study are that a high percentage (86%) of those who come to a Facebook quiz from the News Feed will eventually take the quiz, thus automatically sharing the quiz with the rest of their friends list,...

Your business has Facebook, LinkedIn, and Twitter accounts (and likely, many others) and now you're curious as to whether you need to sign up for Pinteret as well. Pinterest's popularity is growing at an incredible clip and has burst onto the scene in historical fashion (becoming the fastest stand-alone site to garner 10 million monthly unique US visitors). You should already know about Pinterest by now and how it could become part of your social media strategy. If you don't already know, head over to Pinterest.com and find out more, or click here to see this January Mashable article on how Pinterest can increase your consumer engagement. It can be used in many different ways, from product advertisement (with your products possibly going viral) to simply gaining a customer base and community for social engagement. The great thing about Pinterest is...

In the world of Social Media, there are multiple popular and established tools like Facebook, Twitter, Mailchimp etc. with even more cropping up every day. By treating all these tools as working parts in an overall marketing machine and not simply stand alone segments. Today's article by Hubspot focuses on the importance of E-mail and also provides ways to further improve this tried, tested and true tool by integrating it with your business' other various social media arms. It is incredible how easy much of this is--by simply adding a Twitter or Facebook icon to your mailing list, or by comparing your E-mail analytics data to your other social media tools, you can further your brand's reach while also recognizing and improving on any weaknesses or shortcomings. E-mail should be an absolutely integral part of your on-line strategy, as highlighted by the...

Calls-to-action are incredibly important to your branding and landing pages as they are the things that pop out to visitors, catching their eye and leading them to content. Last week we linked a Hubspot article discussing the importance of Landing Page (click here). Today's article is a continuation of that thought from Hubspot focusing on calls-to-action and the 13 common mistakes made when implementing them, providing helpful examples to help identify any mistakes you could be making. Check out the article here. ...