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25 Aug

Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images. However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don't see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads. Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead! ...

09:49 / Digital Marketing Insights / Social Media
05 May

Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing.  Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry. ...

10:12 / Social Launchpad
28 Apr

Welcome back to Spark Social Report by Spark Growth, your source for social media updates! This week, Instagram finally introduced multiple profile links, LinkedIn added the option for custom CTAs, and Twitter is only allowing subscribers to run ads. Continue reading for more updates across social media from this week!...

10:24 / Spark Social Report
10 Mar

While managing social media may feel like a burden and a risk, pharma companies stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content pharma brands should stay away from, content ideas brands can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think....

12:29 / Social Launchpad
28 Oct

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, YouTube has some new features to go along with its new look, both Instagram and LinkedIn added safety features, and Twitter has a new spotlight option for users. Continue reading for more updates across social media from this week! ...

12:53 / Spark Social Report
14 Oct

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, YouTube announced unique @ handles, Twitter launched link cards for businesses, and TikTok introduced a still photo feature. Continue reading for more updates across social media from this week! ...

12:30 / Spark Social Report
09 Sep

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Meta is working on a subscription service, Instagram is removing its shopping page, and Twitter makes it easier to switch between timelines. Continue reading for more updates across social media this week! ...

13:34 / Spark Social Report
02 Sep

Another week, another Spark Social Report by Spark Growth! This week, Twitter launched a way to privately Tweet with friends with its “Circle” feature, LinkedIn added the ability to pin comments, and Snapchat is implementing BeReal’s popular dual camera. ...

11:15 / Spark Social Report
26 Aug

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Instagram is testing a feature that looks to be a direct copy of the BeReal app, TikTok is working on a “Nearby” feed, and YouTube dedicates an entire explore page to podcasts. Continue reading for more updates across social media from this week! ...

11:48 / Spark Social Report