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Social media is a great place to generate leads and increase revenue — it’s also a way to build your company’s identity and increase brand awareness. Many companies use social media to promote their products and services by sharing branded content. However, there is value in posting content that doesn’t directly mention your company or its product and services. Non-branded content relates to your target audience and builds long-lasting relationships with your social media followers....

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! Stickers are all the rage this week with LinkedIn, YouTube, and Pinterest launching new sticker features. Additionally, TikTok has new search capabilities and Instagram is introducing in-app post scheduling. Continue reading for more updates across social media!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter Pin Replies are launching soon, Pinterest added real-time analytics, and LinkedIn has a new resource for B2B marketers. Continue reading for more updates across social media!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Reels have taken over Instagram as the only video format on the app, Twitter is exploring status updates, and Facebook has a new feed format. Continue reading for more updates across social media!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Instagram launched its Creator Marketplace, Twitter announced a new CoTweets feature designed for collaboration, and Reddit added new limited-edition Collectible Avatars. Continue reading for more updates across social media!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter is working with Snapchat to integrate Bitmojis on the app, TikTok is both adding and removing some shopping features, and YouTube is removing the option to hide subscriber counts. Continue reading for more updates across social media!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter announced “Branded Likes” for advertisers, Instagram Reels added API access, and Facebook announced new features for Groups. Continue reading for more updates across social media!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter is working on long-form Tweets, Reddit is upgrading its algorithm, and Meta shares how creators can make money on Facebook and Instagram. Continue reading for more updates across social media!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok introduced new tools to boost digital wellbeing, YouTube has a new correction feature, and LinkedIn launched a business management platform. Continue reading for more updates across social media! ...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! Meta announced ways to get more creative with new Reel tools, TikTok added new discovery trends tools, and Pinterest acquired THE YES for increased product recommendations. Continue reading for more updates across social media from this week!...