From nutrition and fitness companies to mental health apps and skincare products, the wellness industry has grown significantly over the past decades, with more brands than ever before helping…
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Spark Growth and Influential Executive founder and CEO, Elissa Liu, joins us to shed light on insights from this year’s Digital Pharma East event, as well as how artificial intelligence may impact marketers in the pharmaceutical space moving forward.
While managing social media may feel like a burden and a risk, pharma companies stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content pharma brands should stay away from, content ideas brands can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think.
Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing.
Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry.
In today’s rapidly evolving digital landscape where different social media platforms vie for marketers’ attention and social media trends come and go as quickly as they appear, brands need to partner with the right growth marketing agency to effectively and efficiently drive towards their business goals.
In this article, we outline important questions in-house brand marketers should ask digital marketing agencies before they start working together.
Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images.
However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don’t see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads.
Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead!
At first, handling digital marketing completely in-house may seem like a strategic way to save on expenses. However, did you know that partnering with a digital marketing agency can help your team streamline your campaigns and drive more revenue?
Check out three reasons why working with a digital marketing agency can help take your marketing to the next level and make your brand stand out from the competition.
What story are you telling about your brand? Digital marketers have many tools at their disposal, whether it’s different social media platforms or the format they use, such as a single image post or a video.
To make your brand stand out from the competitors, it’s important to master the art of strategic storytelling to engage your audience and create meaningful connections with your potential customers.
Keep reading as we share the advantages and benefits of being on one, two, or three or more social media platforms. We’ll also provide our expert tips on how you can narrow down your choices for how many social media apps on which to establish your brand’s presence!
Digital marketers, you most likely have a plan for what to share on your brand’s social media accounts, but how in-depth is your content mix and do you set specific percentages to specific topics? Your content mix defines your social media presence and how your audience views and interacts with your brand. It’s an important component of your overall digital marketing strategy. For the purposes of this article, we’ll focus our attention on organic content that is shared on your company’s social media properties.
Keep reading to learn more about how to create a social media content mix that helps you reach your business objectives!