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This has been a big week for social networks. There have been major upgrades, redesigns, integrations, you name it! While some social media apps overlook basic household maintenance, others show us their humane side. Read on to find out more!   Facebook   In a bid to beat tween-focused competitors like Snapchat, Facebook has launched “Messenger Kids,” a text/video chat app exclusively for children. One huge USP of the app is that kids needn’t sign up for an account at all and parents have control over their friend list. The social network also has special safety filters in place to prevent kids from sharing inappropriate content. Whether these efforts pay off and the app gains popularity remains to be seen.   Facebook has always taken a strong stand against pre-roll ads on videos. However, after the launch of its (YouTube-esque) Watch platform, the social...

Nothing deters social networks — not even the holiday season. Some of them continue to upgrade their technology and features, while others make bloopers worth marveling at. Check out the latest in the world of social media in this new edition of Spark Bites! Facebook   Facebook launched a Messenger plug-in that can be integrated into third-party websites. This means that businesses are able to not only chat with customers, but also continue the conversation after the customer leaves their website. Another advantage is the whopping reach of the app and the ease of access across all web and mobile devices. That’s another feather in the social network’s already feathery cap.   Clearly under pressure to solve the problem of fake news, Facebook made a misguided trial attempt, wherein it promoted comments containing the word “fake.” As a result, for every feed from...

We’ve been grabbing coffee and saving the digital world, all in a brief hiatus's work. But now we're back with your recommended dose of social media updates in another edition of Spark Bites! This has been a big week for many social apps, what with new food ordering features, beta tests of facial recognition and increased character limits flying around. There’s plenty of exciting stuff going on in the social world -— read on to find out more! Baby Oh Boy GIF from Baby GIFs Facebook Facebook has launched a new “Order Food” feature in the US. It allows you to explore restaurant options in your area for take-out or delivery. Apart from partnering with restaurant chains, the social network is collaborating with other food ordering services so it doesn’t really face competition. So go ahead, stuff your face(book)!   The time has...

The social media landscape is oversaturated for the real estate industry, both commercial and residential. For real estate companies looking to build their brand and take advantage of the highly targeted nature of social media to drive sales, it’s easy to look at the landscape and wonder, “Should my organization be on 14 social media platforms, too?” The short answer is no. In our new white paper we evaluate and analyze data from the top 50 residential and commercial real estate companies (by transaction volume) on social media. The resulting insights are instructive for both commercial and residential real estate companies spanning a variety of functions looking to enhance their digital marketing strategy. In this post, we explore three key insights from our research. Residential is on more platforms, but commercial has greater following   The top 50 residential real estate brands operate 218 total...

In a move to make in LinkedIn more visually appealing and more in line with other more popular social networks, the business-oriented social media site has included a cover-like image to the header of their pages.  Here is a more comprehensive guide to the aesthetic changes: All in all, the changes you'll see will affect only the design of the Company Page. In other words, no new features will be added; just the look and feel will be different. Here is a general overview of the biggest changes you'll notice: More prominently featured page elements, such as Company Updates and the Products & Services sections of your page. The ability to add a cover-style image that represents your company/brand to the top of your page. The availability of Company Pages on iPhone, Android, and iPad apps. A new look for the Career Pages section for select Company Pages. A more obvious, prominently...

LinkedIn has changed the way people communicate for business affairs. Since its birth in 2003, LinkedIn has grown to over 150 million users with over 57 million in the US alone. As of February 2012, approximately 2 new users join every second. Despite its potential for online networking, many companies and business professionals have yet to utilize its full potential. LinkedIn is the perfect networking tool for developing business leads, and nearly every profession should be taking advantage of its capabilities. The single biggest mistake among LinkedIn users is the belief that LinkedIn is only an online resume poster board and a contact book. It’s not. Like any other networking tool, the amount of business you generate depends on the amount of time you put in. Just like showing up to a networking event and standing quietly in the corner won’t...

The Twitterverse was abuzz about a security breach at LinkedIn this morning. "How to Change your LinkedIn Password" is now a trending topic. Updates from LinkedIn's Twitter account reveal that they have been investigating the issue but are still unable to confirm the breach.  According to this article from Mashable, 6.46 million encrypted passwords were reportedly leaked online by a Russian hacker.  Security companies like Certi-Fi are saying it is likely the hacker possesses the accompanying usernames as well.  Even though the passwords are encrypted and considered secure, they are certainly not foolproof. While this only accounts for about 4% of all LinkedIn users, we recommend changing your password immediately just to be safe. Not sure how to change your password? Click here to learn how.  ...

Whether you're planning a new product launch or a new party, social media can be useful for everyone!...

Generating leads is hard work filled with lots of dead ends, phone calls, ignored emails and painstaking searching. You can help yourself by using some of your current social network campaigns to help generate these leads for you, but which ones are best and HOW do you use them to best help? Today's article from HubSpot comes from a review of a HubSpot study from earlier in the year (found here). The study found that LinkedIn is a whopping 277% more effective at generating leads than the social media giants, Facebook and Twitter. That's a pretty impressive number, but it seems that, to many, it's just a number; It's not exactly clear as to how to use LinkedIn to get that significant punch in lead generation. Today's article takes a look at exactly that: how to use a specific LinkedIn feature...