Welcome back to Spark Social Report by Spark Growth, your source for social media updates! In recent news, Instagram launched in-app scheduling and YouTube announced movies and TV streaming. Continue reading for more updates across social media from recently!
LinkedIn Marketing Insights
Marketers, are you using LinkedIn as part of your strategy? Here are some insights for marketing on LinkedIn:
- Emotion-centered creative advertising produced 198x more followers on average than other advertising strategies.
- Posts that called for an emotional response had a 44% higher click-through rate.
- Diversity and inclusivity in ads had 52% higher audience engagement.
Download the full report from LinkedIn here.
Elon Musk’s Twitter Take Over
Big news for Twitter this week as Elon Musk has purchased the platform and has since taken over as CEO. This could mean a lot of changes for Twitter as Musk has already mentioned a couple of possible updates.
First off could be a major change added to Twitter Blue subscriptions that would include verification as a paid feature for $8 a month. Secondly, changes to the monetization policies could see the company making money off of viral tweets and charging companies for embedding Tweets. And lastly, Musk has discussed how Twitter may be a stepping stone in creating an “everything app” called “X.” Read about what these changes could mean for brands and users by clicking here.
In-App Scheduling for Professional Accounts
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Instagram is stepping up its game. The in-app scheduling tools are officially rolling out to all professional accounts. Users can schedule Reels, photos, and carousels up to 75 days in advance by accessing the advanced settings. This will make it easier for small businesses and creators to schedule posts without using an external site or Creator Studio.
Creator Subscriptions
Next, you can now subscribe to some of your favorite creators on Instagram for exclusive content. Instagram has announced that subscriptions will be available for all eligible U.S. creators. Through subscriptions, creators can receive ongoing income by charging a monthly fee. Users will receive access to subscriber-only live streams, posts, stories, and badges. Would you subscribe to an Instagram content creator?
New Website Design
🎉 New Features 🎉
Some “finally features” that I think you’re going to be excited about…
– Schedule Posts (coming soon)
– IG Web Updates pic.twitter.com/5tyMxWh1n8— Adam Mosseri (@mosseri) November 8, 2022
Have you ever used Instagram on your desktop and wondered if something looked a bit off? Now, users may find that their desktop experience has improved. Instagram announced that it’s introducing a new design for desktops! In the video above, the layout is shown to include the menu on the left side, rather than at the top. Do you think this makes the website more user-friendly?
Create and Sell NFTs on Instagram
Last but not least, Instagram is testing a feature that gives select users the ability to create NFTs and sell them to followers on the app. A toolkit will be available for creating, showcasing, and selling NFTs for U.S. creators. NFTs seem to have lost their popularity compared to earlier this year, so it will be interesting to see if this feature is successful.
Professional Mode Launched Globally
Professional mode is now available for all Facebook creators. This account option is similar to Pages and gives individuals the option to promote themselves and build a following. Monetization, analytics, and in-stream ads can be accessed on a professional account. Is this enough to entice content creators to use Facebook?
YouTube
Primetime Channels for Streaming
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YouTube is aiming to become your favorite streaming platform with its new Primetime Channels feature. On Primetime Channels, watch content from streaming services such as Showtime, Starz, Paramount+, AMC+, and more. Similar to Amazon Prime, users can sign up for each channel, browse, and watch the channel’s shows directly on YouTube.
This is a big step for YouTube as it has been working its way up to being one of the most used platforms for streaming, so adding a feature dedicated to movies and TV will only improve its reach.
Two-Person Live Streams
Moving on, the company is rolling out its “Go Live Together” feature which enables users to invite another YouTuber to their live stream. The video appears as a split screen where the user can invite one guest on at a time. This could offer opportunities for brands to hold live interviews on YouTube. Additionally, ads will play before and after streams for added revenue possibilities.
New Communities Feature
Bring everyone together with WhatsApp Communities! WhatsApp launched its new Communities feature allowing related group chats to come together. Admins can have a Community with multiple group chats and post announcements to everyone. This feature would benefit businesses and organizations as a way to keep large groups of people informed.
Community Muting for Mobile App
And finally, Reddit has introduced “community muting” to give users more control over what they see on Reddit. By muting a community, the posts will be removed from notifications and feeds in the mobile app. Users can still view, post, and comment on the community they have muted. This feature is not yet available on the desktop site but there are plans to add it soon.
That wraps up the latest social media updates for this week! Be sure to check us out on Twitter for more digital marketing trends and news.
Having a multi-platform marketing approach is an effective way to reach many audiences. If your brand is looking to develop a new social media marketing strategy, we can help! Click the link below to learn more about our services!
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