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As a result of stay-at-home orders and social distancing measures that have been put in place due to the coronavirus pandemic, there has been an influx in people’s reliance on the digital space. As a digital marketing agency with a decade of experience, we will use our own expertise and observations to discuss how we think digital marketing services, best practices, and strategies are shifting due to the pandemic’s impact....

Julia’s continued success as a marketer and contributions to Spark Growth definitely caught the judges’ attention. Today, we’ll be talking about what makes Julia such an effective digital marketer, especially during the COVID-19 that has impacted businesses around the world. In elevating her clients during this crisis, Julia has shown that thinking outside the box combined with efficient pivoting can yield successful results....

So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....

Particularly on Snapchat, where we find fewer brands are looking at ads in favor of Facebook and Instagram, there is a lot of misinformation spread online. We’ll be addressing some of this misinformation so you can better understand Snapchat ads, and give you real facts firsthand from an agency’s experience. Here are 3 myths that we will be debunking, followed by 3 tips to make the most out of the platform!...

As with everything digital, the world of digital marketing is constantly evolving. Marketing in today’s day and age is a bit more nuanced than the classic “Mad Men” era, when reading a few books on marketing made you the local expert. But don’t worry. The same digital landscape that enables such rapid change within the marketing industry also affords a plethora of media outlets and content formats to keep you up to date. Digital marketing podcasts, YouTube channels, and blogs are updated constantly to keep you one step ahead of the latest trends and tips. In fact, these online marketing resources can be so abundant that it can be overwhelming to know where to start. ...

Instagram is slowly introducing ads onto the explore page, Facebook is working on hiding push notifications, YouTube is testing a new recommendation feature tailored for your homepage, Twitter is working on customizable timelines, and Linkedin is changing up its algorithm. ...

This week on Spark Bites, we take a closer look at social media updates from Facebook, Pinterest, and Twitter. Facebook is working on a preview button for posts, Twitter is bringing back a desktop feature we never knew we missed, and Pinterest has new updates which are similar to having a stylist-on-call....

Well, let’s hit that refresh button and feel refreshed, because these social media updates from LinkedIn, Twitter, and Facebook aim to enhance your overall user experience! LinkedIn is attempting to create a more personal networking experience, Twitter is testing a “hide replies” feature, and Snapchat is stepping it up with its multi-snap option, Bitmoji responses, and event invitations....

This weeks Spark Bites is ALL about the fun you can have on your favorite social media platforms, just so long as you have an internet connection and a friend on the other end. Instagram is changing the game with a karaoke update, Tinder introduces super boost, Spotify tests real-time music sharing, Snapchat is one step closer to becoming your favorite gaming app, and Facebook levels up its program for emerging gaming creators....