fbpx

When creating social media strategies, we often separate content into different topic pillars or buckets. For example, educational content, branded content, and thought leadership content. These are high-level groupings that are common across many brand accounts on social media. Another topic is company culture — what goes on behind the scenes at a workplace that the average social media user may not know about. Should brands post about their company culture? And if so, what are some good examples? If you’re a digital marketer, read on to learn more and get tips from our social media experts!...

Digital marketers, you most likely have a plan for what to share on your brand’s social media accounts, but how in-depth is your content mix and do you set specific percentages to specific topics? Your content mix defines your social media presence and how your audience views and interacts with your brand. It’s an important component of your overall digital marketing strategy. For the purposes of this article, we’ll focus our attention on organic content that is shared on your company’s social media properties. Keep reading to learn more about how to create a social media content mix that helps you reach your business objectives!...

At first, handling digital marketing completely in-house may seem like a strategic way to save on expenses. However, did you know that partnering with a digital marketing agency can help your team streamline your campaigns and drive more revenue? Check out three reasons why working with a digital marketing agency can help take your marketing to the next level and make your brand stand out from the competition. ...

Across all social media platforms, content trends that go viral garner a lot of attention, both in terms of visibility and other engagement metrics such as “likes.” However, is building a company’s social media presence by solely focusing on trending topics the best way to go? We share insights into ways you can balance your social media content between short-term “viral” topics with content that contributes to sustainable business growth. ...

What story are you telling about your brand? Digital marketers have many tools at their disposal, whether it’s different social media platforms or the format they use, such as a single image post or a video. To make your brand stand out from the competitors, it’s important to master the art of strategic storytelling to engage your audience and create meaningful connections with your potential customers. ...

Digital marketers have several different social media platforms to choose from (all with their own unique features and benefits) and different strategies to implement in order to help them reach their marketing goals. However, certain social media marketing myths continue to persist. Sometimes, these myths hold marketers back from achieving their goals. In this article, read about the top 10 social media marketing myths that all marketers should ditch in 2024! ...

Influencer marketing could be the element that helps marketers reach their next objectives, but is it right for your marketing and brand strategy? Below, read three questions to determine whether implementing influencer marketing is right for your digital marketing strategy (and stick around until the very end to read our expert tips)! ...

With 2023 wrapping up, we want to ask all you marketers out there: how well did your digital marketing campaign perform this year? As the saying goes, “new year, new me,” so if you didn’t achieve all of your marketing objectives, here are some goals to focus on in 2024! ...

One of the most underutilized digital marketing strategies is executive social media. Marketers who are able to successfully position their company’s executives as thought leaders reap the benefits, such as increased brand awareness, lead generation opportunities, credibility building, and more.  For digital marketers managing their company’s social media properties, here are some ways you can support your executive’s social media presence!...