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25 Aug

Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images. However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don't see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads. Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead! ...

09:49 / Digital Marketing Insights / Social Media
05 May

Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing.  Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry. ...

10:12 / Social Launchpad
31 Mar

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok’s new feature allows you to start over and refresh your TikTok algorithm, Meta Verified has officially launched, and Twitter is removing the legacy blue checkmarks. Continue reading for more updates across social media from this week! ...

13:24 / Spark Social Report
24 Mar

In our previous article, we discussed the benefits of why pharmaceutical companies should establish a strategic social media presence. Even though these brands are situated in a highly regulated industry, social media can help pharmaceutical companies reach their business objectives, such as increasing brand awareness or driving website traffic. One of the next biggest steps for pharma companies is to consider types of content and practices suitable for social media. Below, read six do’s and don’ts that pharmaceutical marketers should keep in mind....

14:50 / Social Launchpad
17 Mar

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok’s new Series feature helps creators earn more money while Instagram is actually taking a break from creator monetization on Reels, and Twitter plans to encrypt your DMs. Continue reading for more updates across social media from this week!...

14:55 / Spark Social Report
10 Mar

While managing social media may feel like a burden and a risk, pharma companies stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content pharma brands should stay away from, content ideas brands can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think....

12:29 / Social Launchpad
03 Mar

Pharmaceutical companies are an important cornerstone of the wider healthcare industry. They’re engaged in a continuous cycle of research and development to produce drugs and medicines for patients around the world. However, for all the innovation that goes on in the pharma space, companies in this sector are severely lagging behind other industries in one particular category: social media. ...

10:23 / Social Launchpad
17 Feb

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter expanded the character count for Twitter Blue subscribers, Instagram has removed live shopping, and TikTok has improved features for promoting posts. Continue reading for more updates across social media from this week! ...

12:27 / Spark Social Report