fbpx

These days, Instagram has an ever-growing array of Stories features for users to choose from. Marketers shouldn’t be afraid to experiment with all of the creative avenues, as Stories are an effective way to engage with followers. Making use of Stories also improves discoverability and can ultimately help to strengthen a social media presence. This article will highlight some of the ways brands can use Instagram Stories to increase user engagement on the platform! ...

Though it’s important for businesses to invest in paid social media content in order to improve brand growth and audience reach, it is equally as important to implement an organic social media program as well. Why is this the case, though, and exactly how effective can organic social media be for a brand? Today, we’ve asked one of our core team members, Jackie Le, Copywriter and Social Media Coordinator at Spark Growth, to give us her insights on the topic! ...

Welcome back to another week of social media updates in Spark Growth’s Spark Social Report! This week, Facebook has introduced a forwarding limit on Messenger, Twitter has initiated a way to reveal the context of a trend, and YouTube has added glee to the lives of sports fanatics by launching NFL Network. It’s been a busy week of social media updates so keep reading to catch up on them! ...

Welcome back to Spark Social Report by Spark Growth! This week, Snapchat added voter registration tools on its platform in light of the upcoming U.S. election, and Facebook launched a funding program to help support Black creators. Scroll to read more of this week’s social media updates! ...

It’s a widely known fact that using hashtags in your social media posts is an important factor in social media marketing. However, since hashtag best practices differ on each social platform, it can sometimes be confusing for brands to navigate how to use hashtags effectively across platforms. This article will highlight some of the hashtag tips we’ve learned based on our own observations, experience, and research! ...

These days, the world isn’t just dealing with the COVID-19 crisis, which in itself has had a devastating impact on society. We are also dealing with the crisis of systemic racism and police brutality, an issue that was catalyzed by countless deaths of Black people by the hands of the police, but more recently coming to a head after the murder of George Floyd. With the extreme number of crises accumulating in 2020, how do brands and marketers navigate using social media for crisis management?...

As a result of stay-at-home orders and social distancing measures that have been put in place due to the coronavirus pandemic, there has been an influx in people’s reliance on the digital space. As a digital marketing agency with a decade of experience, we will use our own expertise and observations to discuss how we think digital marketing services, best practices, and strategies are shifting due to the pandemic’s impact....

Julia’s continued success as a marketer and contributions to Spark Growth definitely caught the judges’ attention. Today, we’ll be talking about what makes Julia such an effective digital marketer, especially during the COVID-19 that has impacted businesses around the world. In elevating her clients during this crisis, Julia has shown that thinking outside the box combined with efficient pivoting can yield successful results....