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Author: Jennifer Yim

Customers these days can interact with businesses on any number of review or social media sites, and it can be hard for small to mid-sized businesses in particular to keep track of who’s tweeting or writing about their service. Even if you’re consistent about maintaining a strong community on a site like Facebook— replying to comments, messages and questions to keep customers happy with your business— others likely pass by unnoticed, posting on pockets around the web. In 2014, you can keep track of all of it with a social monitoring app we love called Perch.

blogBlogging is one of the best ways to engage with your audience, encourage brand loyalty and help inspire confidence in new customers. Everyone—organizations, universities, professionals and businesses of all shapes and sizes—will get a boost from sharing thoughts, product news and helpful advice with online communities. Are you blogging, but not sure if what you’re doing is effective? Ask yourself the following:

What makes a good website for a legal firm? Just as there are many kinds of firms and clients, so too there are diverse approaches to legal firm branding and design. When site-building, whether you’re a one-person operation or part of a full-service firm, make sure you’re tackling the following: Establish authority and trust. Clients want to feel like they can trust you. Inspire this security in the information you post on your website. Will your clients feel more secure with testimonials? Clear displays of legal association membership? Media appearances? All of this content can help establish you as an authority, and many firms mix and match when creating a site. Target your audience. Remember that copywriting is as important as design. Will your clients respond better to a casual, clear tone, or will they prefer something more formal? Is...

social_media_circle_nobckgdThe social media landscape is ever-evolving, with networks dying as quickly as they’re born. Similarly, the features on some networks change at the drop of a hat. With Facebook, for example: today it’s cover photos, but who knows what we’ll have this January. The best social media strategies adapt to these frequent feature changes.

The number one thing that you should consider when choosing a social network is the community around it and not the features it has: is your target demographic using it? If not, why are you? Social media is not one-way. It’s about listening as much as it is sharing.

Your product or service will also impact the social networks and services you choose to integrate into your social media strategy. For example, a jewelry creator with beautiful snapshots of necklaces (or a cake designer with gorgeous fondant designs) would find an easier following on Pinterest than a copywriting consultancy with sample copy snippets.

Lastly, remember that while social media is a key component of your overall strategy, there’s no replacement for a strong core site: keep your home tidy first.

mac-square-socialThe social media landscape is ever-evolving, with networks dying as quickly as they’re born. Similarly, the features on some networks change at the drop of a hat. With Facebook, for example: today it’s cover photos, but who knows what we’ll have this January. The best social media strategies adapt to these frequent feature changes.

The number one thing that you should consider when choosing a social network is the community around it and not the features it has: is your target demographic using it? If not, why are you? Social media is not one-way. It’s about listening as much as it is sharing.

buzzAh, the holidays. A lot of rest, a lot of relaxation and a lot of idle hours spent surfing websites and social media. It’s the perfect opportunity to connect with your users through great content. A special, well-timed campaign can make all the difference going into a new year. Best of all, Twitter, Facebook, Pinterest, LinkedIn— you name it, there’s a way to create a stellar campaign for it with some creativity. We’ve thought about holiday social media strategy a bit, too, so here are our tips to get you going.

pinterestMany small businesses already have a captive audience with Pinterest: local retailers and eateries have special products that are practically begging to be posted to Pinterest. Now with Place Pins, those local businesses can receive even more airtime on Pinterest as their pins make the rounds. Travelers and locals won’t even have to leave the site to see contact information for the connected business, speeding up the buying process and leaving everyone happier.

Just yesterday, Google+ and Twitter unveiled two changes to their service that impact individuals who work with social media strategy: Google+ vanity URLs and Twitter photo preview in feeds. Social media offerings and features are always in flux, but here’s why we’re excited about these two small tweaks.

As a small or mid-sized business, your marketing team is probably small, and you’ve probably got one or two people managing your social media accounts. Any social media manager will immediately tell you that juggling retweets, LinkedIn posts and Facebook photos without a system gets sloppy very quickly. Adding another person (say, one copywriter and one manager) opens up even more potential for missed connections: more services means more potential for scheduling errors. That said, there are many ways to ensure posts are created and published on time, every time.