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Twitter Gets Visual

By September 28, 2012No Comments
In a recent interview on Good Morning America, the CEO of Twitter Jack Dorsey announced a re-design of the popular micro-blogging social media platform.  Although the change is almost completely design-related and doesn’t affect capability, it helps Twitter in achieving it’s goal of being come more visually-oriented.  The main focus of the change is adding a cover photo style-like image at the top of every brand and person’s Twitter profile.  In addition, it showcases more prominently the brand’s three most recent photos.  Here is an overview of the changes as well as a step-by-step guide to changing your header photo:
  • Change is completely aesthetic, no operational changes.
  • Unites Mobile and Desktop Platforms
  • Makes Third Party Apps (hootsuite) less desirable for advertisers because their APIs won’t be able to access the cover photos
  • To update to new format:
    • Step 1: Log in to Twitter, and click on the gear icon in the top right corner. A drop-down menu will appear. Select ‘Settings.’
    • Step 2: On the next screen, you’ll see a menu of options on your left. Click ‘Design.’
    • Step 3: Scroll down to the ‘Customize your own’ section and select ‘Change header.’ Note the image size requirements — the minimum dimensions are 1252×626, and the maximum file size is 5MB.
    • Step 4:  Upload your image, and then simply drag the photo into the positioning you like, and zoom in and out to your heart’s content. When you like the look of your new Twitter profile header image, hit ‘Save’.

For more on this topic, please see Hubspot’s in-depth article and guide.

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