In this article, we’ll discuss how and why prioritizing ROI at all stages of your digital marketing campaign—from beginning to end, and beyond—can help your brand achieve its objectives.
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When creating social media strategies, we often separate content into different topic pillars or buckets. For example, educational content, branded content, and thought leadership content. These are high-level groupings that are common across many brand accounts on social media.
Another topic is company culture — what goes on behind the scenes at a workplace that the average social media user may not know about. Should brands post about their company culture? And if so, what are some good examples? If you’re a digital marketer, read on to learn more and get tips from our social media experts!
One of the most underutilized digital marketing strategies is executive social media. Marketers who are able to successfully position their company’s executives as thought leaders reap the benefits, such as increased brand awareness, lead generation opportunities, credibility building, and more.
For digital marketers managing their company’s social media properties, here are some ways you can support your executive’s social media presence!
With 2023 wrapping up, we want to ask all you marketers out there: how well did your digital marketing campaign perform this year?
As the saying goes, “new year, new me,” so if you didn’t achieve all of your marketing objectives, here are some goals to focus on in 2024!
Julia’s continued success as a marketer and contributions to Spark Growth definitely caught the judges’ attention. Today, we’ll be talking about what makes Julia such an effective digital marketer, especially during the COVID-19 that has impacted businesses around the world. In elevating her clients during this crisis, Julia has shown that thinking outside the box combined with efficient pivoting can yield successful results.