Spark Growth is a woman-led and owned company, and we’re passionate about women’s healthcare. This drive to elevate women’s healthcare doesn’t just stem from our CEO, Elissa Liu, and…
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For some healthcare marketers, the target market might not be general consumers — but rather, healthcare professionals (HCPs). How can you leverage organic and paid social media activities to…
There are many social media platforms for healthcare marketers to choose from. So, which one is right for meeting your brand objectives? In our new series, we dive into…
Spark Growth and Influential Executive founder and CEO, Elissa Liu, joins us to shed light on insights from this year’s Digital Pharma East event, as well as how artificial intelligence may impact marketers in the pharmaceutical space moving forward.
In our previous article, we shared why influencer marketing can be an important part of your healthcare organization’s digital marketing strategy and some tips on how to get started. One of the most important next steps is to actually go out there and find influencers for your healthcare brand — but, that’s easier said than done!
Partnering with the wrong social media influencer is one of the biggest mistakes when it comes to this type of marketing. In this article, we share three tips on how to find the right influencer for your brand.
While managing social media may feel like a burden and a risk, pharma companies stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content pharma brands should stay away from, content ideas brands can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think.
You may be sick of hearing terms like “the new normal,” but it’s clear that the COVID-19 pandemic has had a long-lasting impact on our daily lives, such as normalizing remote work and making people more health conscious.
However, did you know that the pandemic also changed how many industries approach digital marketing? Keep reading to learn how COVID-19 has impacted the pharmaceutical industry and the different ways companies — and marketers — are navigating these changes effectively.
Pharmaceutical companies are an important cornerstone of the wider healthcare industry. They’re engaged in a continuous cycle of research and development to produce drugs and medicines for patients around the world. However, for all the innovation that goes on in the pharma space, companies in this sector are severely lagging behind other industries in one particular category: social media.
Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing.
Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry.
In our previous article, we discussed the benefits of why pharmaceutical companies should establish a strategic social media presence. Even though these brands are situated in a highly regulated industry, social media can help pharmaceutical companies reach their business objectives, such as increasing brand awareness or driving website traffic.
Read more about pharmaceutical social media.