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These days, the world isn’t just dealing with the COVID-19 crisis, which in itself has had a devastating impact on society. We are also dealing with the crisis of systemic racism and police brutality, an issue that was catalyzed by countless deaths of Black people by the hands of the police, but more recently coming to a head after the murder of George Floyd. With the extreme number of crises accumulating in 2020, how do brands and marketers navigate using social media for crisis management?...

Welcome back to another Spark Social Report by Spark Growth! Instagram has added new features to help users celebrate Pride month, and Snapchat announced an array of updates at their latest Snap Partner Summit. Scroll down to read more of this week’s social media updates! ...

As a result of stay-at-home orders and social distancing measures that have been put in place due to the coronavirus pandemic, there has been an influx in people’s reliance on the digital space. As a digital marketing agency with a decade of experience, we will use our own expertise and observations to discuss how we think digital marketing services, best practices, and strategies are shifting due to the pandemic’s impact....

Being thoughtful about your brand’s digital marketing strategy is even more crucial in the complicated landscape of franchise digital marketing. Spark Growth has witnessed franchises making the same mistakes in their social media marketing and digital advertising strategies over and over....

Welcome back, Spark Biters! This is the part where we would normally make a comment about the weather getting warmer, or deliver a clever quip about the most recent holiday, but the current circumstances are actually a lot more serious. Marvel’s Avengers: Endgame has officially been released, and the social realm is exploding....

The past year has been full of growth and change at Spark Growth: changes on our executive committee, additions to our leadership team, a satellite presence in Denver, new service offerings, amazing new clients, new work for our fabulous existing clients and, as of this past week, a whole lot of new trophies that we have to find a spot for in our new digs. The Stevie Awards recognized Spark Growth’s talented team, strategic client work and, as the name says, growth with 5 American Business Awards in 2018....