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25 Aug

Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images. However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don't see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads. Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead! ...

09:49 / Digital Marketing Insights / Social Media
25 Feb

Welcome back to another Spark Social Report by Spark Growth! Each week, we cover the latest digital marketing trends and social media updates. As February comes to an end, Facebook, Twitter, YouTube, Reddit, LinkedIn, and Snapchat all continue to roll out fresh new updates and features. Scroll down to read more! ...

16:57 / Spark Social Report
16 Mar

In 2021, brands who haven’t built an online presence yet need to get started immediately! Marketers can use digital channels to find new audiences, engage with existing customers, build brand reputation, and drive sales in ways that traditional marketing cannot compete with, particularly during the pandemic. These are just a few benefits, but in this article we’ll highlight more examples of why digital marketing is so important for brands....

09:53 / Digital Marketing Insights
11 Jan

While some marketers and users may think that Facebook has declined in popularity or usage over the years, you might be surprised to hear that it’s still a popular and useful platform. Facebook has the highest global user base of all social media platforms, at 2.7 billion monthly active users as of 2020! Businesses can use Facebook to reach large audiences, generate revenue, build brand awareness, and much more. ...

13:45 / Social Launchpad
30 Nov

In today’s article, we’ll be interviewing Spark Growth’s account manager, Julia Pyo, to give us insight on what paid social media marketing is and why it’s so important for brands to be strategic in their approach. ...

14:30 / Social Launchpad
17 Nov

Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

15:33 / Social Launchpad
24 Aug

Repurposing content means to use some or all elements of existing content in order to expand that content's reach. Based on our own social media marketing experience, this article will highlight some of the different tactics and tricks that marketers can use to repurpose their content effectively! ...

11:22 / Social Launchpad