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As a result of stay-at-home orders and social distancing measures that have been put in place due to the coronavirus pandemic, there has been an influx in people’s reliance on the digital space. As a digital marketing agency with a decade of experience, we will use our own expertise and observations to discuss how we think digital marketing services, best practices, and strategies are shifting due to the pandemic’s impact....

So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....

Particularly on Snapchat, where we find fewer brands are looking at ads in favor of Facebook and Instagram, there is a lot of misinformation spread online. We’ll be addressing some of this misinformation so you can better understand Snapchat ads, and give you real facts firsthand from an agency’s experience. Here are 3 myths that we will be debunking, followed by 3 tips to make the most out of the platform!...

Happy Friday, Spark Biters! June is Pride Month, and just as our cities are gearing up for the celebration of the diversity, freedom and triumphs of the LGBTQ2S+ communities, so too are most of these social media platforms with this week’s updates! Instagram releases a rainbow-color ring, Pinterest enhances your search experience with a “celebrate-yourself” theme, and Snapchat is working to integrate music in-app so you can blast it loud and proud in your stories. Let’s dive a little deeper into the social media news of the week!...

It’s almost summer, and you know what that means… time to start showing off that beach bod! This week’s social media updates are doing the same thing, and they’re all making changes to their platform for the *aesthetic*. Instagram is making changes to its story feature once again—reiterating the message that sharing is caring—as well as changing its IGTV feature, Facebook is revamping its story capabilities, Twitter is testing carousel ads, and Snapchat has created a new filter that changes up your look....

As per usual, this week’s Spark Bites has you covered with all the newest social media updates! Instagram is utilizing new technology to combat bullying on the platform, Google Plus is shutting down after seven years, and YouTube TV introduces a ton of new features! ...