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Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images. However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don't see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads. Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead! ...

Welcome back to Spark Social Report by Spark Growth, your source for social media updates! This week, Instagram finally introduced multiple profile links, LinkedIn added the option for custom CTAs, and Twitter is only allowing subscribers to run ads. Continue reading for more updates across social media from this week!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok introduced new tools to boost digital wellbeing, YouTube has a new correction feature, and LinkedIn launched a business management platform. Continue reading for more updates across social media! ...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! TikTok is testing “Clear Mode” for distraction-free viewing, Instagram adds AMBER Alerts to the app, and LinkedIn tests a divided message inbox. Continue reading for more updates across social media from this week!...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter and Instagram are testing new display formats that look very similar to TikTok’s “For You Page,” LinkedIn updated its algorithm and TikTok has a new “Friends” tab. Continue reading for more updates across social media from this week!...

Another week, another Spark Social Report by Spark Growth! This week, Instagram brings product tagging to all accounts, YouTube announced several new live stream features and Twitter added new tools for Communities, Spaces, and GIFs. Keep scrolling to catch up on all the updates from the rest of social media! ...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok announced a new maximum video length of 10 minutes, and LinkedIn added a new tool to represent career breaks. Read the full article for more updates!...

Welcome back to another Spark Social Report by Spark Growth! Each week, we cover the latest digital marketing trends and social media updates. As February comes to an end, Facebook, Twitter, YouTube, Reddit, LinkedIn, and Snapchat all continue to roll out fresh new updates and features. Scroll down to read more! ...

As a result of stay-at-home orders and social distancing measures that have been put in place due to the coronavirus pandemic, there has been an influx in people’s reliance on the digital space. As a digital marketing agency with a decade of experience, we will use our own expertise and observations to discuss how we think digital marketing services, best practices, and strategies are shifting due to the pandemic’s impact....

So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....