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Social Media

Having been involved in social media marketing since the early days, when brands first began to use the various platforms to grow brand awareness and engage with customers, we’ve seen a lot of change. From increased considerations for brands to shifts in who uses which platforms and how, to new (and obsolete) features and changes to the value of both paid and organic content, social platforms are in constant flux and marketers must have their finger on the pulse to keep their tactics and strategies relevant.   Facebook’s Cliff-Drop Decline Back in 2010, Facebook launched the ability for users to become a ‘Fan’ of a brand Facebook Page and the ability for brands to run contests and create specialized ‘tabs’ and apps through the platform. Later that same year they launched Storefronts and Ads. Facebook essentially served as a mini webpage, allowing...

Welcome to Spark Bites, the express route through all the social media news you crave! Whether you have an exciting career in social media or you love to stay up to date with the newest options for your personal feeds, this Spark Growth blog can take you where you want to go! This week, there are lots of new options for marketers out there, so all aboard the Spark Bites train! First stop: Facebook!   Facebook: Ooh, new choices! Facebook stories now gives you the option of adding CTA stickers. These options include “Shop,” “Call now,” “Get directions” and other buttons that will be very intriguing for marketers to incorporate into their stories. Applaud now! Many Android devices have agreed to a deal with Facebook, which will make the app preloaded and undeletable. The permanent version of the app can be disabled,...

With all the recent backlash against Facebook, brands and advertisers alike are wondering what impact it will have on their business. The good news is, the engagement is still there. Despite the trending #DeleteFacebook movement last month, Facebook still has unparalleled scale. In fact, in the wake of the scandal, most users haven't changed their privacy settings, advertisers are not leaving in droves, and engagement on the platform seems unchanged. Facebook is, however, overhauling their privacy settings, and this will impact how advertisers are able to target users....

Another week flies by and social networks continue their scurry to churn out meaningful updates in the new year. This edition of Spark Bites brings you some very impactful announcements from major social networks. Read on to find out more!   Quickly! - Quickly GIF from Quick GIFs   Facebook   Facebook has acquired Confirm.io, a software that facilitates easy verification of users’ identification documentation. This move is expected to make identity verification and account recovery a much smoother process on the social platform. We also expect that the acquisition will better equip Facebook to weed out fake news publishers - a battle that the social network is perpetually fighting.    Facebook has decided to leverage crowdsourcing to help combat fake news. The social network has put in place a 2-question survey that will appear on the screens of randomly-selected users. The survey will determine if...